was the dropping of the atomic bomb justified - 2496 Words

Did the USA need to drop bombs on Hiroshima and Nagasaki in 1945? On the 6th of August 1945, the US dropped an atomic bomb on the Japanese city of Hiroshima,1ushering in the nuclear age. The bomb caused the deaths of over 100,000 people,2with the bulk of the destruction pertaining to innocent civilians. Three days later, the Americans repeated their action at Nagasaki. The aim of the US was not, however, to cause complete annihilation of the Japanese, but to seize the fierce nationalism within Japan, ending world war two. Arguably, this was achieved, with the Emperor Hirohito broadcasting their surrender on the 15th of August.3However, was the Americans use of nuclear warfare justified in their bid for world peace? President of the†¦show more content†¦During December and January 1944 and 1945 the Americans regularly bombed the islands of Iwo Jima, launched 334 B’29s on the capital Tokyo killing 83000 people in March, and attacked Okinawa, the site of a major military base10. Thus by July 1945, Japan had few ships and planes to defend itself, and was met with leaflets from the US announcing in advance where the next attack would take place, urging people to surrender. Furthermore, the blockade implemented by the allies was severely impacting the Japanese, solidifying that defeat was inevitable, yet the Allies heard no news of surrender from the Emperor. Consequently the US began to evaluate the implementation of the A bomb as a necessary method in order to bring the war to a conclusion. President Truman described the Atomic project as the ‘greatest scientific gamble in history’ and believes his decision to drop it was unquestionably the right decision, bringing the war to a quick 7 A.Pollock, 8 Ibid pg 47 9 D.McKinlay, J.Cantwell, Conflict in the Pacific 1937-195, McGraw Hill Publications, Australia 2003 pg 47 Ibid pg 47 10 Ibid pg 122 end, and saving the lives of thousands of Allies. Prior to its use, the Potsdam Declaration was released, informing the Japanese that they must surrender unconditionally or face ‘prompt andShow MoreRelated Was The Dropping Of The Atomic Bomb Justified? Essay2760 Words   |  12 Pagesfirst atomic bomb on the Japanese city of Hiroshima. This was an extremely controversial military strategy in the United States. Was the United States justified in the dropping of the atomic bomb? The U.S. feared the rise of communism and gave aid to any country against it. The U.S. also fought countries threatening the spread communism. One of these countries was Japan. We began a harsh and brutal war against Japan and against communism. This war was killing many soldiers and Japan was notRead MoreWas the Un Justified in Dropping Atomic Bombs on Japan?2277 Words   |  10 PagesDeepali Shinde Professor Kalra Academic Writing 101 19th September 2015. Was United Nations justified in dropping atomic bombs on Japan? World War II also known as The Second World War was a global war that was fought from 1939 to 1945 in Europe and Asia. The Second World War was debatably the most consequential period of the 20th century. World War II led to vital advancements in technology and set the base for post war social changes, that includes the end of colonialism by the EuropeansRead MoreThe United States Was Justified in Dropping the Atomic Bombs on Japan1244 Words   |  5 PagesStates of America dropped the Atomic Bombs on the Japanese cities of Hiroshima and Nagasaki. The use of these bombs brought a quick end to World War 2, yet caused extensive damage to the two Japanese cities. There have often been disputes as to whether the USA was justified in the dropping of the atomic bombs because of the damage they caused, not only to the cities, but to the people of Japan as well. Many people believe that the USA should not have dropped the bombs because of the damage they causedRead MoreA Closer Look at the Bombings in Hiroshima and Nagasaki1485 Words   |  6 Pagesof history was changed. Two atomic bombs were dropped on the Japanese cities of Hiroshima, and three days later, August 9, 1945, on Nagasaki that ended World War II. Japan had already been a defeated nation from conventional bombs and World War II. Many innocent lives were lost, psychological scars were left on the lives of the bomb survivors, and thus many lives were changed forever. The atomic bombings caused many people to have genetic effects due to the radiation from the bombs. RevisionistsRead MorePresident Truman and the First Atomic Bomb Essay1193 Words   |  5 PagesAtomic Bomb Essay In 1945, World War Two was coming to an end. Following Adolf Hitler’s suicide, and Nazi Germany’s unconditional surrender on May 7, 1945, the war in Europe was finally over. The allies began began postwar planning for future, as well as establishment of post-war order and peace treaties issues. America’s war wasn’t done yet as they were still fighting Japan, eventually pushing them back to their main islandRead More Drop The Bomb? Essay656 Words   |  3 Pages Atomic Bombs Dropped on Japan, Justified? nbsp;nbsp;nbsp;nbsp;nbsp;On August 6th and 9th of 1945 U.S. bombers dropped atomic bombs on the Japanese cities of Hiroshima and Nagasaki, causing utter destruction and many deaths. These bombs were dropped as the Pacific battles of World War II were coming to an end. Soon after Japan surrendered, ending the war. But, was the use of atomic warfare necessary? Was it too harsh and cruel to the Japanese? The first question was whetherRead MoreWas the Atomic Bomb Dropped on Hiroshima Justified Essay1587 Words   |  7 PagesWere the Americans justified in dropping the atomic bombs on Hiroshima and Nagasaki in August 1945? The dropping of the atomic bomb on Nagasaki and Hiroshima in 1945 by the Americans is a very controversial issue with no definite answer. Both sides of the issue have very justifiable arguments. Reasons for dropping the bomb include the fact that Truman’s options were limited at this point in the war, that the bomb did have the desired outcome of Japans surrender and that the majority of reasonsRead MoreWhy Truman Chose to Drop the Atomic Bomb895 Words   |  4 PagesAmericas decision to use the atomic bomb on Japan was only done to assert our position over the Soviet Union, and Japans surrender was only an extra accomplishment of the attack. During the years 1939 to 1947, numerous conferences were held to discuss diplomatic matters, and the strive towards getting Japan to accept an unconditional surrender. The Japanese had already been weakened, and the military predicted that they would eventually be forced to surrender in a short amount of time. Even theRead MoreThe Atomi c Bomb Of Hiroshima And Nagasaki1445 Words   |  6 PagesOn August 6th and 9th two atomic bombs were dropped on the Japanese cities of Hiroshima and Nagasaki. The two bombings were the first and only time nuclear weaponry has been used in wartime. These bombs were the first of their kind, developed by the United States, Canada and Great Britain under the research development plan codenamed the ‘Manhattan Project. It is an important issue because there is much controversy over whether or not the atomic bombs should’ve been initially been dropped. Many sidesRead MoreThe Bombing Of The War Essay1230 Words   |  5 Pagesaround, and the bombs were dropped. Japan issued their surrender several days later. The bombings could be seen as an event that directly resulted in the end of the war, or merely accelerated it by as little as a few days. Numerous analyses by top United States Army officials say that Japan would have surrendered well before the end of the year even h ad the bomb not been used. One of these army officals, Major General Curtis Lemay of the air force, said that â€Å"the atomic bomb had nothing to do

Teachers and Faculty Carry Concealed Weapons on Campus Essay Free Essays

Teachers and Faculty Carry Concealed Weapons on CampussImagine the feeling of safety as if it is invariably within our control or ability. people that are in ownership of a hidden arm are cognizant of the duty and the consequences of what can go on when utilizing a hidden arm. Safety of instructors. We will write a custom essay sample on Teachers and Faculty Carry Concealed Weapons on Campus Essay or any similar topic only for you Order Now all other employees and pupils at a larning intuition can greatly better if the staff could be armed with hidden arms. Besides we must retrieve that all citizens of the United States have the right to transport and have a arm as guaranteed by the 2nd amendment of the fundamental law of the United States of America. Safety and security could be greatly improved with instructors and module transporting concealed arms on campus. hence. the instructors and module addition security ; the safety of the pupils can besides be achieved. The 2nd amendment to the fundamental law guarantees people the right to have and utilize a arm without intervention from the authorities ( Constitution ) . Although to transport a hidden arm requires extra permitting in all the provinces and districts of the United States. This is to assist everyone is safe and guarantee that a arm does non stop up in the incorrect custodies. This can dwell of a complete and through back land cheque. fingerprinting. and even mental wellness ratings may be required in some provinces. Some provinces besides require the applicant exhausted clip on the shot scope. schoolroom. and go to a basic huntsman instruction class. This includes the safety demands that a individual is expected to follow when in ownership of a arm and the proper manner to procure a arm when finished with its usage. After the certification procedure is completed this ensures the individuals has the ability to decently have and keep a hidden arm license. Most instructors and module accordingly would hold to take the clip to procure the proper certification so that they would be compliant with all the province and local Torahs to transport a hidden arm. Since. the instructors are traveling to hold more cognition of the pupils to cognize how to defuse a hostile or bad state of affairs. On the other manus the module being familiar with the campus layout would cognize how to procure the campus for the safety of everyone else on the campus. Even if this state of affairs merely happened one more clip and it saved the life of one individual instructors and module transporting a concealed arm could extinguish this state of affairs from of all time go oning at any learning establishment. Most instructors have already spent at least four old ages or more in school to learn and assist people larn in a safe and unafraid environment. Not to be in fright that a disturbed or disquieted pupil brings a arm to school and intends harm person. Besides teacher’s giving a class that a pupil thinks they should hold received a better class than they did. Then the pupils that carry arms to school to settle a mark with another pupil or even the spill over from an incident related to old pack activity. As a consequence of instructors and module transporting a concealed arm a 2nd idea would hold to be raised in the culprits mind cognizing they were traveling into a state of affairs where the resistance is besides transporting a hidden arm. Besides. let’s non bury that this is a right that we have and are non in any manner be forced into or even have to take part in. Similarly. school systems all over the United States are engaging a school resource officers and private security contractors to hold armed forces on campuses. This is known to diminish the opportunities of state of affairss intensifying with armed individuals on campuses. This would supply the added security that is needed to keep order and safety on our campuses. This will guarantee the pupils. instructors. module members are stay safe to foster their instruction and keep the unity of the acquisition establishments today and forever. However. the cost for the added constabulary or contracted security forces. and this will far transcend the cost of developing instructors or module forces to transport a hidden arm on campus ( Lewis ) . Therefore. allow us non bury that all of us will necessitate to utilize these establishments for schooling. proving. and larning a new occupation. It is safe to state that making these things in a safe environment is traveling to do that easier on anyone when preforming any undertaking required at larning establishments. Merely people that are willing and able to take part in this type of plan feel a demand for the added protection and security for our kids in school. instructors. and module. What would hold happened if a keeper noticed the culprit at Sandy Hook Elementary School and challenged him and he ne’er breeched the school. What if the gunslinger was challenged by the keeper before even acquiring inside the school. With a hidden arm on the module member this could hold been wholly avoided and ensuing in no loss of any lives. As a consequence of the presence of arms on campuses or anyplace we are ever traveling to hold the menace of force proving our security steps. As a consequence of instructors and module members transporting a concealed arm this will cut down the menace of force in our school guaranting that our kids safe and unafraid when we leave them at a learning establishment. Plants CitedLewis. Lyndsey. â€Å"Nevada Considers Arming Professors. † Chronicle of Higher Education 53. 44( 2007 ) : A20. 1/7. Print.Fundamental law of the United States of America. Bill of Rights the Second Amendment. † The rightto have and utilize a weapon† . World Wide Web. archives. gov/exhibts/charters/bill_of_rights. ( 1789 ) . How to cite Teachers and Faculty Carry Concealed Weapons on Campus Essay, Essay examples

Hiroshima Essay free essay sample

ShoulderIn the book Hiroshima by John Hersey, six characters were shown as survivors during the Hiroshima bomb in 1945. The highlighted character given was Dr. Masakazu Fuiji. Out of the six characters that were chosen by Hersey, Dr. Fuiji was one of two scientists, but may have been the most affected or hurt out of the characters. He was never constantly stressed about the bomb after it had occurred, and spent a great amount of his time partying and making the most out of his life, which was different than most of the characters that were constantly worried about themselves and those around them. Dr. Masakazu Fuiji was chosen in the story Hiroshima for his relaxed nature and his ability to help other patients. One reason why Dr. Fuiji was chosen as one of the highlighted characters in this book was his compassion for those who were affected during the initial attack. We will write a custom essay sample on Hiroshima Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Dr. Fuiji experienced some initial pains and several injuries to his body; however, he did not let this stop him from helping others. The passage states, â€Å"Although Dr. Fuiji’s shoulder was by now terribly painful, he examined the girl’s burns curiously† (34). With the addition of this shoulder pain, Dr. Fuiji also had a clavicle fracture, with the addition of several burns. Though these were serious injuries, like the other characters in this book, Dr. Fuiji refused to let some injuries get in the way of helping others that were more in need of help. Dr. Fuiji shows his sympathy and empathy for those who were more seriously affected or closer to the bomb than he was as he almost feels obligated to help others become more healthier and better. Being a doctor certainly plays a factor in this, as Dr. Fuiji is used to taking care of patients and making sure that a person is close to healthy, if not one hundred percent healthy. As a doctor, he also knows how to comfort and empathize for those who are injured. Dr. Fuiji was, by nature, a simple and stress-free person, which translated into his reactions once the initial hits of the Hiroshima bombs ended. After finding out that Dr. Fuiji had no radiation symptoms like the other patients, the reader learns of what his advice is to those who were affected and his own lifestyle. It states, â€Å"He enjoyed himself. He was compassionate toward his patients, but he did not believe in working too hard† (128). This statement proves how different Dr. Fuiji proved to be compared to the other victims of this attack. He did not show much despair, regret, or anger at the Americans shortly after the bomb and even seemed to have done better and built a better second life from the result of these terrible attacks. Although it is undeniable that Dr. Fuiji still showed empathy for those who were severely affected with radiation or other diseases, he certainly did not take too much out of himself to be worried about others. In this wide variety of unusual characters, Dr. Fuiji seems to be the one that is the most settled and knows what he wants to do in the future. Dr. Fuiji was chosen as a character in this book for his empathy towards other characters and a simplistic, realist view of moving forward and not dwelling on the past. Despite Dr. Fuiji seeming to be out of place in a book where chaos is in everyone’s lives, his inclusion provided for an interesting role as the facilitator and a true doctor.

The Movement of Workers from China to India

Abstract The present globalization has a range of structural effects. This is not only in developed economies, but also in the developing economies such as India and China. While China’s economy is driven by the manufacturing sector, India’s economy thrives because of the swift expansion of its services sector. The growth factor for India’s blueprint economic development is that it is geared towards long-term expansion.Advertising We will write a custom report sample on The Movement of Workers from China to India specifically for you for only $16.05 $11/page Learn More Nevertheless, the effects of globalization on labor force are reported in India, China and globally. In this context, both skilled and unskilled personnel form the key pillars for sustainability and rapid economic growth for these two countries. However, the development of labor force and labor regulations between these two countries differs. Whereas China labor force majorly concentrates on skilled manufacturing, India’s labor force is skilled in services sector. This gives India a proportional advantage over China because the current world economy is geared towards services sector. Introduction In last few decades, India and China have gained impressive status because of their respective sustained and rapid economic development and growth. Since nineteen eighty, the country of China has prospered beyond its usual development rates. While the economic growth rate of India can hardly match that of China, India is still amongst the rapidly growing world economies. Such exceptional economic achievements could be attributed to the fact that these nations were integrated into the universal economy. The impacts of integration principally on employment and economic growth have emerged as an essential academic investigation area. A review of study literature shows that when these nations were integrated into the worldwide economy, their economic growth rates were significantly affected. The most prominent effect was the transfer of world labor force from China to India. This literature review problem necessitates that the researcher conducts a comparative and empirical analysis about the movement of workers from China to India. Objectives The general study objective is to investigate factors that make the world labor force move from China to India. Under the general objective, the following parameters will be looked into:Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To investigate the differences and impacts of universal integration on the growth rates of these economies To establish the structural composition of the Chinese and Indian sectors To investigate the Chinese and India labor force distribution by sector To investigate the employment distribution by type in India and China Research Questions At the conclusion of thi s study, the obtained outcomes should give reasons why world labor force transfers from China to India. Thus, research report will respond to the following questions. What are differences and impacts of universal integration on the growth rates of these economies? What are the structural compositions of the Chinese and Indian sectors? What are the Chinese and India labor force distribution by sector? What are the employment distribution by type in India and China? Literature review The spectacular growths in the economy of these two countries in the last two decades have been attributed to the magnificent labor force. India in particular has developed an efficient and effective services sector especially in the information and communication technology. India’s economy is largely driven by the services sector hence the need for skilled labor force (Ahluwalia 2002, p.76). The change of policy towards the attainment of higher education and the adoption of modern technology h as increased India’s comparative advantage in the production of high tech products as compared with China (Mahtaney, 2007). The increased skilled work force coupled with low wages make India attractive in terms of labor cost in comparison to China, Mexico as well as other fast growing developing economies. In essence, majority of engineering and technology firms outsourced their operations in low cost countries such as India in order to reduce their operation costs (Freeman 2006, p.131). The increase of these offshore firms in India enabled skilled-high tech workers in China to migrate to India to fill the gap. The economics behind this movement of workers is that developed countries with comparative advantage in the technology sector stand to suffer economic losses when countries like India compete successfully in that sector (Samuelson 2004, p.140). Products from these new competing countries have the capability of reducing the prices of products in the world market due to low wages. As such, workers in developed countries have to move in those countries where chances of being productive are high, and there is less competition in employment (Samuelson 2004, p.140). Another factor that has led to the movement of labor force from China to India is that India has become the best candidate of the global-multinational firm’s sourcing for workers (Panagriya, 2008). Multinationals relocate their facilities including high-tech research RD as well as other operations to India where production is efficient and at low cost.Advertising We will write a custom report sample on The Movement of Workers from China to India specifically for you for only $16.05 $11/page Learn More A large pool of offshore transfer of call centers and computer programming from developed countries to low-wage countries such as India is a natural-economic response to the low cost production (Panagriya, 2008). The combination of low cost production, skil led workforce and low wages make India a formidable competitor in the labor market. Thus, as these large industries move to India, workers also tend to move along with them especially highly skilled workforce from countries like China (Kozul-Wright Rayment, 2007). Another factor is the integration of these countries economy into the world economy that has enabled free movement of labor between these to countries. In this context, integration refers to the openness and liberalization of the economy within the market-driven globalization (Kozul-Wright Rayment 2007, p.29). Within the context of China and India, integration is taking place within the existing globalization which, comprises of the domestic-labor-market flexibility, capital movements and free trade. From the explanation, globalization facilitates the achievement of integration of these two countries (Mahtaney 2007, p.197). The integration between these two countries and also in the global economy facilitates the free mo vement of labor. Ghose (2008, p.49) argues that, the incorporation into the world economy generates essential incentives for structural changes in the formal sector of the economy and identifies the role of foreign labor force. The incentive to boost exports brings proportional benefits to the labor intensive industries and encourages competition from imports. Thus, it generates pressure for technical enhancement within import substitution industries. Further, liberated trade furthered by the labor force transfer has a vitalizing impact on emerging nation’s productivity expansion. This occurs through improved work efficiency as well as promoting specialty, financing practical step up and backing up large scale production (Ghose 2004, p.5110). Consequently, the escalation of job opportunities within the formal segment takes place when labor demanding factories have prolonged growth rates than the factories that are capital demanding.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to Ghose et al. (2008 p.47) the employment effects of foreign capital and growth of trade are largely found within the formal sector. The reason is that most of the goods and services being traded are produced within this sector. In the unofficial segment, neither business operations growth nor investment inflow has consequences on the country’s employment yield. This is because goods and services are produced for domestic consumption. In addition, the unofficial segment hardly collects any overseas resource inflows. Ghose (2004, p.5115) argues that, at the global level, highly developed countries have a greater amount of skillful workforce. As such, they have a prospective proportional advantage in the production of skill-intensive manufactured products. In the contrary, emerging nations have a comparative gain in the creation of unqualified and physically produced commodities. As a result, developing countries benefit more from the unskilled labor force. The effec t on employment largely depends on the labor market regulations as well as the enforcement institutions (Kozul-Wright Rayment 2007, p.54). Under circumstances that alterations in wages cannot be realized, the whole work schemes fails. However, these predictions are founded on significant suppositions that might not match up with realities. Prior to the fiscal 1978 financial transformations, China had no redundancy setbacks given that workforces were assured of getting jobs via express occupation allotment. In addition, employment in China was characterized by restrictive movement from rural to urban areas tight control of wages by the administration (Ghose 2008, pp.48). The state authority over employment prevented the emergence of open employment. However, the policy resulted in the amassing of the excess labor within the units of production in both the rural and urban areas. As the integration in the global economies continues, tough labor regulations were gradually dismantled le ading to contracted tenure of minimum wage laws, rural urban migration and the privatization of medium sized public enterprises (Ghose 2008, pp.49). The privatization of public enterprises led to the retrenchment of most public personnel. It was also believed that surfacing of private enterprises will lead to the creation of greater flexibility in the labor market. Contrary to this belief, China still does not have free labor market. On the other hand, India had free labor market immediately after the economic reforms initiated in the 1980’s. Nevertheless, the free labor-market has not achieved its full potential due to some regulations that have effectively changed the labor from changeable to invariable factor of production (Ahluwalia 2002, p.73). However, India has in the recent past transformed its labor force according to the liberalized policies more than China has done leading to more workers living China to work in India where the state has no control over workers. Re search Methodology and Study Design Research Procedure In order to investigate the reasons why the world labor force transfers from China to India, this research study was a quantitative research. The research data were gathered across the study population through sampling strategy. A research technique dubbed as survey method was drawn on while descriptive statistics were applied to help analyze the obtained data. These research methods ensure that any unanticipated research hypothesis could be suggested and formulated. The study was also rather quick and somewhat cheap. These research methods are amongst the best given that they rarely stand a chance of disqualifying any notable alternative explanations. This is because they surmise to the event causation. To illustrate the reasons why the world labor force transfers from China to India as they seem to exist when this study is conducted, the suggested descriptive statistics accrued from the observations made. In order to present s ignificant research findings and appropriate conclusions, this investigative study on the reasons why the world labor force transfers from China to India used secondary data source. The secondary research data and information accrued from relevant and current media articles, industrial reports, journals and books. A review of these academic materials was done to obtain secondary information. Population and Sampling strategy In this study, all labor force transfers from China to India, employment records, GDP and sectoral composition were deemed viable when carrying out the research. However, the population target was the selected nine sources including relevant and current media articles, industrial reports, journals and books. Data Collection Data containing relevant research information for this study were acquired from secondary sources. In fact, as a field survey, information and data offering the reasons why the world labor force moves from China to India were gathered through observation and reviewing. The secondary research data were acquired from relevant and current media articles, industrial reports, journals and books containing the research information. Planned Method of Data Analysis The collected research information was analyzed qualitatively and quantitatively. Data collected through secondary sources was analyzed by means of content analysis and logical analysis techniques. Quantitative data analysis techniques including percentages and tables were also used to make sure that quantitative data analysis is comprehensible. The method will be applied for each group of items observed that corresponds to the formulated research question and objectives. Analysis of data and study outcomes According to Mahtaney (2007) claims, India and China have realized elevated growth and development in their financial and economic systems for years. The GDP growth rates for India and China from the fiscal 1980 to 1990 averaged at 5.70% and 10.30% annually. Accord ing to Panagriya (2008), the average economic growth rates increased during the fiscal 2005 to 2007 whereby India recorded a GDP growth of 9.60% while China had 10.30%. Whereas the GDP growth rate for India was below that recorded by China, India has a remarkable economic growth rate. India and China are the only global nations that have sustained their rapid economic growths from 1980s despite the setbacks posed by irregular fluctuations. Both India and China have impressive economics performances. These are attributed largely to their marketplace oriented reforms intended to integrate these economies into the universal economy. Unlike other developing nations, these states have passed gradually through the liberation and openness paths (Ahluwalia 2002, p.67). Thus, the level of India’s economic growth rate compared with that of China could be one of the reasons that cause the world labor force to transfer from China to India. Besides, the transfer could be explored from the broader integration framework process that is documented in the study literature. In 1978, the shift of China to marketplace nation from the renowned premeditated country instigated by establishing extensive economic streamlining. The artistic uprising was detested in China. This country also realized greater setbacks within its planned economy. On the contrary, the East African States had market oriented economies that inspired success. Ghose (2004) reported that China embraces corporatization, wider enterprise autonomy, contract system as well as the floatation of corporations’ equity both at international and domestic stock markets. Some of these features are not favoring labor force. China was controlled by marketed forces such as entrepreneurship and market driven prices which made its economy be permeated. The country only relaxed after it had joined the world trade organization in the fiscal 2001, and this freed China from the foreign trade controls. India in contrast initiated its systematic economic reforms which enabled the country to be a market economy rather than a socialist economy. The 1980s and 1991 reforms altered the basic formation of India’s economy as it eliminated certain quantitative controls. For instance, India allows for foreign direct investments increment resulting into the expansion of private segment as well as dismantling import controls and lowering custom duties. All these restructured the role of government in the economy of India and permitted foreign direct investment which in turn created additional employment opportunities. India and China have similar reforms although they pursued different growth strategies that attract global labor transfer. India has vast resources, but a majority of its labor force is incompetent and illiterate. Those who are supposed to work in various sectors lack expertise, thus allowing foreign labor force to apply and occupy the available job positions in China. Conversely, China h as well educated labor force who can occupy the vacant sectoral positions. From table one below; it is clear that the GDP sectoral compositions for these two countries are not quite different. Within the GDP composition, the agricultural share for India and China were 38.10% and 36.10% before reforms took place. The share drastically reduced in 1990s, but India was still better than China. The composition of agriculture in India’s GDP was 19.60% while China reported 11.40% in the fiscal 2005. The share of agriculture for these countries reduced with industrialization. The effects were rather different on service and industrial sectors. From research data, it is clear that the world labor force initially preferred China to India because China had initially been industrialized. The manufacturing sector contributed 33.60% of China’s GDP and its industries had increased steadily. In India, industries only contributed 20.9% of the total GDP. In fact, since 1980s, India has never reported any considerable industrial growth rate. The growth of India results from the service sector whereas that of China emerges from manufacturing. The service sector of India has grown twofold compared with that of China. Despite that fact, China exports more than what India exports, India is in the verge of increasing its export as the country is less reliant on imports as compared with China. Table two shows that the export share in India increased from 7.0% to 19.0%. China export share rose to 34.0% from 18.0% across the fiscal year of study. India’s growth prospect could be the reasons why world labor force has opted to move from China to India. Table two shows that India’s service export share is higher compared with that of China. The transfer of labor force from China to India is attributable to various factors ranging from lack of experienced expertise, increasing economic growth rate and the booming service, merchandize, manufacturing and agricultur al sectors of India. China is equipped with enough labor force. According to the spread of labor force of India and China by sector, the inter-sector transfers of labor are related to the equivalent output increase in these segments. The implication is that these problems do not pose a challenge to China as compared with India. The indication is that India goes against the pattern of growth since its economic growth is driven by services sectors (Ahluwalia 2002, p.76). The growth in India’s services sector is predominantly driven by information technology which, has greater value as far as employment is concerned (Ahluwalia 2002, p.76). The sector is currently absorbing workers in its sectoral labor force. However, due to its unique nature, IT sector only requires educated and skilled employees that constitute the minor proportion of the total labor force (Reserve Bank of India, 2008). The inter-sector transfer of labor is higher in India compared with that reported in China. The reason is the free labor transfer policies in India as compared with that of China (tables 3). The figures can also be attributed to the ease with which immigrant labor can easily be absorbed by sectors in India as compared with China (Reserve Bank of India, 2008). The prescribed employment segment has low aptitude due to intellect use up in China compared with India. A majority of skilled workers is migrating from India to China (Reserve Bank of India, 2008). The movement of skilled labor force was higher compared with low or medium skilled labor force (table 4 and 5). Conclusion According to empirical evidences, the increased integration of India and China’s economies into the global market has a range of effects. Nonetheless, the consequence of integration on human resources is relatively comparable. The difference is majorly seen in the overall economic output. It is also seen in the major drivers of the economy that determines the labor force each country has. China ’s labor force majorly comprises of manufacturing skilled workers while India’s labor force is majorly service oriented. The differences in the overall economic output, employment structures, and labor policies adopted by these countries have led to the movement of labor force. The Chinese labor migrates to India as a result of stringent state control of workers and the minimum wages adopted by the state. References Ahluwalia, MS 2002, â€Å"Economic reforms in India since 1991: has gradualism worked?† Journal of Economic Perspectives, vol.16, no. 3, pp.67-88. Freeman, RB 2006, â€Å"Does globalization of the scientific/engineering workforce threaten US economic leadership?† Innovation Policy and the Economy, vol.39 no.6, pp.123–158. Ghose, AK 2004, â€Å"The employment challenge in India†, Economic and Political Weekly, vol. 39, no. 48, pp.5106-5116 Ghose, AK 2008, â€Å"The growth miracle, institutional reforms and employment in Chinaâ₠¬ , Economic and Political Weekly, vol.39 no. 31, 2008, pp.47-56. Kozul-Wright, R Rayment, P 2007, The resistible rise of market fundamentalism: rethinking development policy in an unbalanced world, Zed Books Ltd, London. Mahtaney, P 2007, India, China and globalization: the emerging superpowers and the future of economic development, Palgrave Macmillan, England. Panagriya, A 2008, India: the emerging giant, Oxford University Press, USA. Reserve Bank of India 2008, Annual reports for various years, . Samuelson, PA 2004, â€Å"Where Ricardo and Mill rebut and confirm arguments of mainstream economists supporting globalization†, Journal of Economic Perspectives, vol. 44 no.18, pp.135–146. Appendices Table one: The percentage sectoral composition of India and China’s GDP Table two: the percentage structure of India and China’s sectoral exports Agriculture Manufacture Merchandize Services India 2005 6.3 42.20 17.80 33.70 2000 9.20 49.90 15.30 25.70 1993 13.20 51.80 18.40 16.60 1990 13.50 48.60 20.20 17.70 1983 16.80 31.00 30.20 21.90 China 2005 3.40 83.70 7.40 8.90 1997 7.50 75.20 12.90 11.80 1990 14.70 65.40 26 8.60 1984 18.90 43 47.30 9.70 Tables 3: Distribution of labor force of India and China by sector China Year Agriculture Industry Services 1980 70 19 14 1990 61 22 20 2000 51 24 28 India Year Agriculture Industry Services 1983 87 15 17 1988 65 17 18 1993 64 20 20 2000 60 18 22 Table 4: Distribution of employment by type in china (% of total employment) Type of employment 1990 1997 2005 Self-employment 51 46 40 TVEs 11 14 19 PEIB 4 10 14 State 22 20 9 Non-state 0.2 2 5 Table 5: Distribution of employment by type in India (% of total employment Type of employment 1983 1994 2005 Self-employment 57 56 57 Casual wage employment 30 32 28 Regular wage employment 14 14 15 Formal sector employment 8 7 6 This report on The Movement of Workers from China to India was written and submitted by user Maritza Langley to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

John Jay-(Chief Justice U.S) Essays - John Jay, Free Essays

John Jay-(Chief Justice U.S) Essays - John Jay, Free Essays John Jay-(Chief Justice U.S) John Jay was born on December 12, 1745 in New York City. He was a descendant of early Huguenot and patrician Dutch settlers, who grew up in a comfortable home. He graduated from King's college in 1764 and four years later he began his career as a lawyer. John Jay married Sarah Van Brugh Livingston on April 28, 1774. John Jay was a distinguished statesman and was known as a respected political figure due to his judgement, fairness, and ability to make decisions that he felt were right but were not always popular. After being accepted as a lawyer, Jay later became a New York delegate to the First and Second Continental Congresses. There he served as president from 1778 to 1779. Following his term as president, Jay was appointed as U.S minister to Spain. After he returned to the United States, he was informed that he had been chosen as secretary of foreign affairs. While working with the European congresses Jay came to realize that the U.S needed a stronger central government. Along with Alexander Hamilton and James Madison, Jay wrote letters to newspapers to urge the ratification of the constitution. In 1789 John Jay was appointed chief justice of the United States by President George Washington. While he was chief justice he traveled to Great Britain to attempt to negotiate settlements of the issues between the two nations. In 1794 George Washington made his last desperate attemt to avoid war when he decided to send John Jay to London. The Jeffersonians were not pleased with this decision. They feared that such a well-known federalist and Britain-lover would "sell out" his country. After his arrival in London, Jay further alarmed the Jeffersonians when at the presentation ceremony he kissed the queen's hand. An American Journal wrote about the so-called betrayal of John Jay to his country, "Hear the voice of truth, hear and believe! John Jay, ah! the arch traitorseize him, drown him, hang him, burn him, flay him alive! Men of America, he betrayed you with a kiss!" Upon his return to the United States, Jay resigned from his position as chief justice to serve as governor of New York and served two terms. In 1801 he refused further public office and retired to his Bedford, N.Y home, where he died on May 17, 1829. He was one of the last of the revolutionary patriarchs. Many of the procedures adopted by John Jay in his lifetime are still used in todays judicial body.

Improve Business Writing Skills by Measuring What Matters

Improve Business Writing Skills by Measuring What Matters Business leaders understand the importance of "good business writing" skills and can differentiate good writing from bad. However, in order to improve your team's business writing skills, it's essential to actually measure business writing skills to develop metrics to track improvement. Defining the right measurements allows you to assess the current business writing performance level of your team and helpsimprove business writing skills accordingly. Here are three steps measure your employees’ business writing skills 1. Separate Substance and Syntax Measurement The first step is to measure the substance and syntax of the document separately. These are two distinct aspects of a document that are unique to business writing. The document can have good substance that is poorly worded. Conversely, a poorly worded document can lack substance. Always remember that in business writing, substance precedes syntax. A document that has perfect syntax but meaningless substance is still going to fail to convey information. More worrisome, it may lead readers in the wrong direction, wasting time and potentially introducing risk and cost implications. 2. Analyze Substance of a Typical Document Once you are able to differentiate between substance and syntax, the next step to improve business writing skills of your employees is to specifically analyze the substance of your documents. There are five crucial elements to substance that differentiate good business writing from bad. These include: Awareness of audience Correct content for audience needs Logically categorizing that content Sequencing the content logically And, of course, good style, tone, and grammar. Once you break down the substance according to these 5 elements, it becomes easier to assess the document and the skills of the writer. Using this baseline, you can identify writing gaps and deficiencies, thus informing business writing training emphasis. 3. Analyze Syntax Syntax is the last measurement step in analyzing the team's writing skills. Syntax is actually easier to measure and correct than substance errors. Employees who possess strong analytical skills – who often work in engineering, scientific, and finance positions–are naturally adept at integrating multiple concepts. This typically translates into strong substance. However, not all employees with analytical skills will also have clear syntax skills. But, it's easier for those employees with stronger analytical skills to quickly and easily improve business writing skills because they possess the raw requisite skills. The concept of measurement is just as important in writing as in any other field. Using these steps, you can access the performance levels of your employees' business writing skills. However, do know that measurement alone is not enough. Measurement is just the start to better writing. Once you identify the gaps, you can then start the improvement process. Download my eBook, â€Å"Four Steps to Improve Your Team’s Business Writing Skills"to learn more about helping your employees write better at work. Or, schedule a complimentary consultationwith a business writing expert to receive specific recommendations for your team.

Numeracy in Action Essay Example | Topics and Well Written Essays - 3500 words

Numeracy in Action - Essay Example This shows that he can visually discriminate one object from another. Nathan can not do the same with numbers. He cannot even recognize which are numbers and which are letters. For him they just look like squiggles and strange marks. Support: Introducing numbers to children should expose them to the visual appearance of each number, the quantity it represents and even the strokes used when writing it down. Flashcards of numbers may be used to imbed the appearance of the number to the child’s mind while its name is repeatedly said. An effective method is teaching counting songs and when the number is mentioned, up comes the flashcard of that number. Children love singing and movement and incorporating these in their learning a concept becomes interesting and fun for them. A story that focuses on a particular number (ex: 2 friends found 2 birds eating 2 apples) is likewise interesting to listen to. A teacher may provide a coloring sheet with a big print of the specific number discussed. These methods may be used with Nathan. The strategies address various learning styles that may suit any child. The variety of activities address the needs of the visual (flashcards and story pictures), auditory (songs and st ory), kinesthetic (movements to songs) and tactile (coloring sheet) learners. Resources/ Materials used: number flashcards; CD’s of number songs (Five Little Monkeys; Five Green Speckled Frogs; There were 10 in the Bed.. etc.); number storybooks; number coloring sheet focusing on 1 number at a time, box of crayons. Case: Hannah has mastered identifying numbers up to 10 and visually comparing sets with more objects or less objects if the quantities are obvious (like comparing a set of 2 buttons with a set of 10 buttons). However, when asked to match a number with its quantity, she wouldn’t know what to do. She has mastered

Snow White Laundry & Drycleaners Case Study Example | Topics and Well Written Essays - 750 words

Snow White Laundry & Drycleaners - Case Study Example This essay discusses that the presence of Snow White Laundry & Drycleaners in Sydney has been a welcome phenomenon over the past few decades. Established in 1990, the business has proved to stand the test of time as it is among the most outstanding businesses in the area. The reason behind its inception during that time was to provide a healthy environment through the provision of clean apparels. The business has a staff of 9-10 employees who work to serve the customers that are coming from that area, or visiting from other areas. The growth of the business is determined by the manner in which they advertise their products and services. One crucial area in the running of the business is the incorporation of technology in the company. Engaging actively with customers on most media fronts is what keeps the company on its toes. The management and sales strategies the business employs are among the most crucial aspects that assist in its management and governance. By engaging in all clea ning and laundry operations, the company has something to offer most of its customers. Laundromat and laundry services make it easy for customers to choose what they want, and go for it through different avenues. The conducting of different analysis in the environment where the business is situated provides the company with sufficient information as to what best suits the company. Issues that arise are addressed as the small number of employees and suppliers can be handled, unlike with bigger businesses. Snow White Services offered and the pricing strategy Snow White Laundry & Dry cleaning offers most of the services that other laundry services offer. However, it does not deal in coin-operated services. This probably means that there is no self-service for customers looking to have their garments washed and cleaned. Snow White is located in Sydney 58 Terrace Street, and the business employs 9-10 employees who are capable of handling the number of customers that come in regularly. Th e pricing strategy that is employed by Snow White is based on the amount of time required to do laundry, and the quantity of laundry being done. After-service delivery is also among the business’s repertoire, where laundry can be taken to the respective owners. This is also done for a specified fee that is included in the price of conducting services. This strategy works to increase the service rate and increase the profits they receive (Lynn, 2010). Promotion and the situational analysis surrounding the business Offering deluxe services to some of their regular customers is a worthwhile promotion strategy. The discerning and hand finishing process makes customers’ garments receive extra attention from the employees in the company. This gives the whole process of giving already done laundry a human touch. Moreover, the hour-express service ensures that customers who might be in a hurry can get their garments after an hour. This makes it easy for the business to attract customers from the area, and away from competition. Examining the external and

Dont Change the World Essay Example for Free

Dont Change the World Essay Once upon a time, there was a king who ruled a prosperous country. One day, he went for a trip to some distant areas of his country. When he was back to his palace, he complained that his feet were very painful, because it was the first time that he went for such a long trip, and the road that he went through was very rough and stony. He then ordered his people to cover every road of the entire country with leather. Definitely, this would need thousands of cows’ skin, and would cost a huge amount of money. Then one of his wise servants dared himself to tell the king, â€Å"Why do you have to spend that unnecessary amount of money? Why don’t you just cut a little piece of leather to cover your feet?†The king was surprised, but he later agreed to his suggestion, to make a â€Å"shoe† for himself.There is actually a valuable lesson of life in this story: to make this world a happy place to live, you better change yourself your heart; and not the world. The Travelers and the Plane Tree Two men were walking along one summer day. Soon it became too hot to go any further and, seeing a large plane tree nearby, they threw themselves on the ground to rest in its shade.Gazing up into the branches one man said to the other: â€Å"What a useless tree this is. It does not have fruit or nuts that we can eat and we cannot even use its wood for anything.†Ã¢â‚¬Å"Don’t be so ungrateful,† rustled the tree in reply. â€Å"I am being extremely useful to you at this very moment, shielding you from the hot sun. And you call me a good-for-nothing!†All of God’s creations have a good purpose. Islam teaches us that we should never belittle Allah’s blessings.

Nursing Home Evaluation Essay -- Nursing Home Healthcare Elderly Essay

Nursing Home Evaluation I am seeking to find a home for my 76 year old Grandfather Leroy. It is becoming increasingly difficult for him to take care of himself and no family members are available to take care of him as it is becoming a full time job. He was diagnosed with colon cancer a few years back and his disease, in conjunction with chemotherapy, has taken away his capacity to care for himself. He was also recently diagnosed with Parkinson ¡Ã‚ ¯s disease. The name of the Nursing home that I chose to evaluate is the Lakeview Nursing Center.   Ã‚  Ã‚  Ã‚  Ã‚  This facility on the outside appears to be well maintained. It is composed of brick and is set in a good neighborhood. Upon entering the facility, the first thing I noticed was the pleasant odor that it had. I had been to nursing homes in the past and could recall how they stank mostly of urine and waste. This facility smelled fresh and clean. Cleanliness is a great attribute for a home that features 180 beds.   Ã‚  Ã‚  Ã‚  Ã‚  This home offers care to those with Parkinson ¡Ã‚ ¯s disease, recent stroke victims, as well as Respiratory, Hospice and Respite care. Not all of the residents of this home suffer from any of these diseases, or require special care, but care is available to these particular patients should it be applicable.   Ã‚  Ã‚  Ã‚  Ã‚  The first question that I asked Nurse Egan was what she thought was the best part about working for Lakeview. She told me that one of the better things about working here is that many of the residents of this home are from or have family living in the Lincoln Park Area. Living in such close proximity to loved ones in a nursing home promotes more frequent visitation from family members. She tells me that typically the happiest residents are the ones that have the most friends and family visiting them. Frequent interaction with loved ones as well as living in a positive environment like the one at Lakeview leads to satisfied residents. When she finished giving me her answer, I decided to put what she had to say to the test. So I decided to simply walk through the corridor and see if the residents seemed happy or not.   Ã‚  Ã‚  Ã‚  Ã‚  The first room that I passed by had two older gentlemen playing chess. I knocked on the door and identified myself as a curious college student that wanted to ask them a few questions. Kenneth and John eagerly invited me in and immediately offered me something to dri... ... taken with his family and displayed for all too see.   Ã‚  Ã‚  Ã‚  Ã‚  I have been to other nursing homes in the past and found them to be unsanitary and downright boring to be in. This nursing home is extremely clean and welcoming as far as nursing homes. While I don ¡Ã‚ ¯t think that someone would choose to live in a nursing home, if they had to, this home would prove sufficient. The impact of this assignment was greater that expected. I expected to walk into a stench-laden home with old people gathered around a television. Rather I found a clean home with older residents engaged in social situations with both the help and each other. While nobody wants to send my grandfather to a home, it is something that needs to be done. This home could adequately provide for his health care needs as well as expose him to a socially productive and enriching environment. I feel that most importantly the family must uphold their end of the bargain if they are to put a loved one in a home. They must frequently visit their resident and show them that they are missed and loved every bit as much as they were when they weren ¡Ã‚ ¯t in a home. My family will visit Grandpa as often as when he lived in his apartment.

A “Race and Color” Reading

Othello is one of the greatest tragedies by William Shakespeare. The Socio-Economic setting of the play drives us to ponder over it again and again. Othello was a Moor and had fallen head over heels in love with Desdemona and won her hands in marriage.Being unacquainted with the customs and norms of an alien culture, Othello had to suffer a lot.  Ã‚   What would have happened if Othello were not a Moor but a respected citizen of Venice?Automatically, the socio-economic equation would have changed and Othello might surely have enjoyed an enviable privilege to have a well-planned control over the whole situation. In Othello, we find a black man’s ‘sense of insecurity’, ‘puerility’, ‘eccentricity’ .Iago, the ‘artist in crime’ is a sordid opportunist of the postcolonial era, who insinuates, motivates and plans adeptly to take advantage of the characteristic weaknesses of Othello leading to irremediable frustration and despair t hat act as a stimulus in the murder of Desdemona.In Othello, we find a black man’s ‘sense of insecurity’, ‘puerility’, ‘eccentricity’ .Iago, the ‘artist in crime’ is a sordid opportunist of the postcolonial era, who insinuates, motivates and plans adeptly to take advantage of the characteristic weaknesses of Othello leading to irremediable frustration and despair that act as a stimulus in the murder of Desdemona.  Othello is the Moor white men need for their protection and well-being. Othello comes from a different socio-economic background and is employed by the tense and visibly perturbed Duke :†Valiant Othello, we must straight employ you,/Against the general enemy Ottoman.Written at a time when Negroes were being supplied to Virginia, Shakespeare’s Othello’s spirit glows with noble ancestral memories and critics like Grant White hold that only a civilized and warlike race could produce an Othello.Ot hello has a presence; he can raise the whites like Cassio to higher ranks, he can head an army, he can order two drunken men to sheath weapons, he can, if required, dismiss them for their offence and he is black and belongs to a lower socio-economic strata and after all race and social status mattered at that time.Hence the union of Othello and Desdemona is presented as the mating of animals, with the Moor as the ‘black ram’, a   practitioner of   ‘arts inhibited.’ A white Prospero can use magic openly and boldly and Shakespeare is apologetic to none but King James, while, Othello’s wooing and winning of a white woman is tantamount to the practice of ‘black magic.’Othello, after all, is an employee of the Duke and hails from a questionable background of a Moor who claims to be well-traveled but is reticent on his redoubtable socio-economic background.Can he in any way emulate the social status of Brabantio, whose daughter he marries out of love? Brabantio remembers the ‘wealthy curled darlings’ of his nation and is furious at the thought of his fair daughter against the Moor’s ‘sooty bosom’. Othello, the Moor, can hardly be accepted by the Venetian public as his skin is of black hue and he comes from an alien socio-economic status.  Othello seemed gratified as he had proved to be the right and only choice in the life of Desdemona. Till then, Othello had never been reminded of the fact that he was a Moor whom Desdemona was supposed to be afraid of. Basically, Othello was not a craven fellow, whose spirits could easily dampen on futile grounds. Othello wished not to doubt Desdemona but he never could brook the presence of any other lover in the life of Desdemona, whom he loved to the point of distraction. He blurted out at one point, â€Å"Cassio, I love the; But never more be officer of mine.†Regarding Othello, we come across a myriad points of view. Critics have labeled Othello   as a play of ‘sexual jealousy’ a play of motive and temptations ,so on, so forth. But here we see that Othello being unaware of the socio-economic picture of Venice treads the wrong path and gulps the dangerous bait. He ,like a fool, yields to Iago’s repeated insinuations. If Desdemona would have been a Moor herself , the disaster hardly would have followed.On the contrary, if Othello were not a Moor, his ‘sense of insecurity’ and ‘inferiority complex’ could not get the better of him, on the slightest provocation by Iago. Othello, even in Act III seemed ingenuous , generous easily credulous and firm in reason ,when he says, â€Å"†¦.This not to make me jealous/To say my wife is fair, feeds well,/loves company,†¦. Where virtue is, these are more virtuous.†Being a Moor, he won the love and undivided attention of Desdemona. When Iago crept in between them and strove heart and soul to malign the relationship, Ot hello lent him credulous ears. Didn’t he understand that Iago was keen on creating a rift in their unflinching alliance? Of course, in the subconscious of the protagonist, he made a dent surreptitiously and without Othello’s cognizance.Othello felt perplexed to find that even his truest and unalloyed love could not keep Desdemona ‘loyal’ to him! Was it simply because he was a Moor? Or, did Desdemona have to lose her life to Othello, only because the Black-and-White conflict caught hold of his mind unawares? We hear Othello recounting his shortcomings in a soliloquy in Act III ,Sc iii,lines-263-7: â€Å"Haply for I am black, /And have not those soft parts of conversation/†¦.She’s gone, I am abused.†His distrust lay rooted in himself ,in the society in which he feared himself ‘unaccepted’, though his love had   fully been requited, reciprocated. Why did then ‘uncertainty’ gnaw at his entrails? It was possibly be cause ,Othello could never forget the acrimonious warning of Brabantio: â€Å"Look to her, Moor, if thou hast   eyes to see:/She has deceived her father, and may thee.†

Irish Immigration Essay

Running head: IRISH IMMIGRATION IN 1850’S 1 Irish Immigration in 1850’s Dorothy Mathews Eth/125 March 7, 2010 Henry Williams IRISH IMMIGRATION IN 1850’S 2 Irish Immigration in 1850’s The line of ancestry that I came from is the Irish and English and Dutch. I am not certain about the dates, but I am pretty sure that they emigrated around the years 1850 to 1870. The Irish left the island of Ireland because of the potato famine that overtook their country. Even though undefined, Irish emigrants faced persecution from other foreigners because they were under educated and some were Irish Catholics, and also from little knowledge of what industrialization was. The greatest number of emigrants was from around 1850 through the late 1870’s. The Irish had learned to farm potatoes, because of the productivity and market prices. Towards the end of 1845 the potato crops caught a fungus which destroyed the crops in the ground and also in the storage bins. This turned them into a blackened putrid mass. (Immigration and Immigrants, 2000). By the year 1846 the entire crop was destroyed. In the interim, more than a million people died from famine and poverty. This began the greatest influx of emigrants from Ireland. After reaching the United States by sea, the Irish stayed mostly in a city environment because the majority of them knew nothing but farming and the land. They did not have the finances or the ease of buying land to farm. They stayed in the cities and most of them ended up living in the slums with some Chinese and African Americans. They could not get jobs because of their education and because they knew nothing of factories and actually living in cities. Most were used to living on farms and farming the land. IRISH IMMIGRATION IN 1850’S 3 Most of the Irish immigrants faced many prejudices and segregation. The nativists and the other immigrants were afraid of them because of their religion and beliefs. They were forced to live in slums and in poverty because they could not find jobs. The only work they could find was in servitude and menial labor jobs. They were under educated and poor. The Irish were thought to be stupid and ignorant, so they stayed to themselves. The Irish emigrants entered a land with new social and cultural differences. At this time the African Americans and Asian Americans were involved in disputes, along with the European Americans. Add to this the disruptions between the Catholics and Protestants and there was not much peace in the neighborhoods. During this time, they developed political partisanships which brought into line a group called the Know Nothing Party and later the American Protective Association (APA). Neither of these parties lasted for long, but the Irish were later associated with the new Democratic Party. Also during this time, Irish immigrant soldiers played a big part in the Civil War during the battles of Antietam, Fredericksburg, and Gettysburg (Immigration and Immigrants, 2000). Irish Americans also were involved in disturbances against the Chinese on the west coast which eventually led to Chinese American banishment from America. During this time when the Irish immigrated to America, they suffered from many discriminations, including segregation, racism, and redlining. They were stopped from buying properties, because no one wanted to sell to them. They did not want them in their neighborhoods, or shopping where they shop. They were thought to be ignorant, and beneath the mainstream of people and only good for menial positions. IRISH IMMIGRATION IN 1850’S 4 By the end of the 19th century, because of all the negativity that they had experienced by coming to America, the Irish had solidified their communities and turned back to the Church. The catholic churches in Boston, Massachusetts grew and were able to build and renovate many churches. The Irish families had learned new jobs, and between all the members of these families, they contributed to the growth of the Church in many cities. Soon the Irish American Catholics were associated with the Democratic party. In the 1880’s and the 1890’s, the Irish Americans elected quite a few officials to different positions. Although the Irish Americans were undefined when they arrived in the United States, they assimilated into the country and eventually grew into strong and eager Americans. Most of them came from poor families, but with strong visions and many strong backs, and resolution, they formed strong bonds and strong communities. They leave a long legacy of pride and ambition. Somewhere along the line they married into other groups and other races, and from these came good Americans. I am proud to be among them. In answer to your final question: I identify more with the mainstream American culture, but I celebrate St. Patrick’s Day and wear the green. I have never been to Ireland, but that is one of my fondest wishes. I am proud to be associated with the Irish in America. In my ancestry, somewhere down the line they married with someone of English descent and also someone of Dutch/German descent. This Emigration was 150 years ago, so the lineage has been mixed with a variety of races, since then. IRISH IMMIGRATION IN 1850’S 5 References Immigration and Immigrants. (2000). In Encyclopedia of the United States in the Nineteenth Century. Retrieved from http://www. credoreference. com/entry/galeus/immigration_and_ immigrants. Voters and Voting. (2000). In Encyclopedia of the United States in the Nineteenth Century. Retrieved from http://www. credoreference. com/entry/galeus/voters_and_voting.

Should Same-Sex Marriages Be Made Legal

Should Same-Sex Marriages Be Made Legal Same-Sex Marriages Should Certainly Not Be Made Legal Our Changing World Calling something marriage does not make it marriage. Marriage has always been a covenant between a man and a woman which is by its nature ordered toward the procreation and education of children and the unity and wellbeing of the spouses. The promoters of same-sex â€Å"marriage† propose something entirely different. They propose the union between two men or two women. This denies the self-evident biological, physiological, and psychological differences between men and women which find their complementarity in marriage. It also denies the specific primary purpose of marriage: the perpetuation of the human race and the raising of children. Two entirely different things cannot be considered the same thing. Something is legal if it adheres to the law, and in America when the Supreme Court passes new federal legislation, then the states have the power to incorporate it into a state law. Despite the fact, that the world itself, as well as a lot of moral principles, is changing greatly these days same-sex marriage should not be made legal. In years past, it was an issue seldom discussed, but today homosexuality is a big problem. In a Christian society, marriage could exist only between man and woman, husband and wife. But, unfortunately, things are different today. Same-sex marriages could be made legal if the people vote to legalize it. In a democratic society, the people of a state or city or county votes to pass legislation usually once a federal institution like the Supreme Court of the United States of America deems something constitutional or not. If it becomes the will of the people, of the voting-friendly, democratic republic, then it becomes legal and should be strictly enforced.  Some people state that same-sex marriage should be made legal because everyone has the right to be happy, to marry the person who completes their lives, the person of their dreams, their lover, their life partner. But its a big lie. Same-sex relationship is nothing more than a sin. Healthy Family Healthy Society Our world really needs more people who are in love, who can start a family with the person they love. That makes for a better, safer, happier world with healthy, wealthy families. For that reason, men should marry women and women should marry men. Same-sex marriages destroy healthy mentality, moral principles, and peoples lives. Traditional marriage is usually so fecund that those who would frustrate its end must do violence to nature to prevent the birth of children by using contraception. It naturally tends to create families. On the contrary, same-sex â€Å"marriage† is intrinsically sterile. If the â€Å"spouses† want a child, they must circumvent nature by costly and artificial means or employ surrogates. The natural tendency of such a union is not to create families.Therefore, we cannot call a same-sex union marriage and give it the benefits of true marriage. Therefore, same-sex marriages should not be made legal, despite the fact that there are a number of same-sex couples in the world already. The world is and will be always changing, but it doesnt mean that its for better. Bible teaches how God punished Sodom and Gomorrah for the sin of homosexuality: â€Å"The Lord rained down sulfurous fire upon Sodom and Gomorrah. He overthrew those cities and the whole Plain, together with the inhabitants of the cities and the produce of the soil.†

Free sample - Euthanasia. translation missing

Euthanasia. EuthanasiaEuthanasia is the intentional termination of life of a very sick person's life in order to relieve them of their suffering. This is usually in cases where the person has an incurable condition. There are other instances where some people want their life to be ended. In many cases, it is carried out at the person's request but there are times when they may be too ill and the decision is made by relatives, medics or, in some instances, the courts. Euthanasia is classified in three different ways. These include voluntary, non-voluntary, or involuntary. Voluntary euthanasia is also termed as assisted suicide and refers to a situation whereby a patient brings about his or her own death with the assistance of a physician. In this case, the patient consents to his or her life being terminated. Those who believe in voluntary euthanasia argue that if an individual has a tormenting illness, he may have intolerable pain that may be a burden to his life. Terminal illness also makes one to be too dependent on others especially the close relatives and friends. It is argued that a patient who has been on a life support machine for long may have voluntary wish to die. However he may not be able to commit suicide without assistance, and therefore voluntary euthanasia may be applied if the patient had expressed such a wish. Non-voluntary euthanasia is conducted where the consent of the patient is unavailable. This is implemented when a person is not in a position to decide or have his wishes known. It mostly occurs in cases where the person is in a coma, the individual is too young, senile, or has severe brain damage. If an individual is disturbed mentally to such an extent, then they should be assisted through non- voluntary euthanasia (Kaveny Murphy, 1997). Involuntary euthanasia is conducted against the willpower of the sick person. In this case a patient's life is ended without the patient's knowledge and consent. Often, the patient may be unconscious or extremely sick to depict what is going on. Voluntary, non-voluntary and involuntary euthanasia can further be categorized into passive or active variants. Passive euthanasia may involve the withdrawal of basic treatments such as the administration of antibiotics that are necessary for life continuity. For active euthanasia, poisonous substances that are lethal may be used to terminate individual’s life and hence making this the most controversial means. There are arguments about whether euthanasia is a moral issue or not. These arguments are brought out in the arguments against euthanasia which puts through the issues that life is sacred, the act devalues life, it is against the will of God, the act is against the best interests of the person, it can be abused due to pressure from other interested parties, improved palliative care can be a solution to the suffering of the patient, if unregulated doctors may use it as a loophole not to be committed in their noble duty to care for patients. Arguments against euthanasia have been supported by current practical arguments which states that:  · Proper application of painkilling measures may render euthanasia useless.  · There's no way of properly regulating euthanasia  · Allowing euthanasia will lead to less good care for the terminally ill  · Allowing euthanasia undermines the commitment of doctors and nurses to saving lives  · Euthanasia may become a cost-effective way to treat the terminally ill  · Allowing euthanasia will discourage the search for new cures and treatments for the terminally ill  · Euthanasia undermines the motivation to provide good care for the dying, and good pain relief  · Euthanasia gives too much power to doctors  · Euthanasia exposes vulnerable people to pressure to end their lives  · Moral pressure on elderly relatives by selfish families  · Moral pressure to free up medical resources   Patients who are abandoned by their families may feel euthanasia is the only solution (Kaveny Murphy, 1997). There are also ethical arguments about euthanasia. some of the ethical arguments states that euthanasia weakens society's respect for the sanctity of life, accepting euthanasia accepts that some lives (those of the disabled or sick) are worth less than others, voluntary euthanasia is the start of a slippery slope that leads to involuntary euthanasia and the killing of people who are thought as undesirable, euthanasia might not be in a person's best interests, euthanasia affects other people's rights, not just those of the patient (Moreno, 1995). On the contrary arguments for and against euthanasia seem to be superseded by the principle of double effect. The principle of double effect; also commonly referred to as double-effect reasoning, involves ethical criteria for analyzing the permissibility of acting on behalf of the patient. For instance, terminating a patient’s pain will lead to an effect of death, which should be avoided under normal circumstances. However, for this principle to hold there are certain things which must be in place. The criteria mention that an action may be justifiable when the harmful effects cannot be separated from good effects. The nature of the act should however meet the basic moral ethics and harm should be minimized. In the society today euthanasia is also met with negative reception in the religious perspective of life. Religious people don't argue that we can't kill ourselves, or get others to do it. They know that we can do it because God has given us free will. Their argument is that it would be wrong for us to do so. They believe that every human being is the creation of God, and that this imposes certain limits on us. Our lives are not only our lives for us to do with as we see fit. To kill ourselves, or to get someone else to do it for us, is to deny God, and to deny God's rights over our lives and his right to choose the length of our lives and the way our lives end. Religious people in the soci ety may at times discredit euthanasia due to the belief that human beings are bound to suffer, as it brings them closer to God. Other arguments against euthanasia state that we need to demystify the myths and stigma associated with terminal illness by helping the patient and their relatives to cope and face the inevitable challenges (Panzer, 2000). This will help in adjusting to the sad scenario that is experienced upon the diagnosis of a terminal illness. It is important to encourage the patient to remain hopeful of the eventual healing. Talking to loved ones about ones illness will help interact freely with those who care about you. It is important to learn about the physical effects of the illness and control the symptoms in order to reduce pain, with loss of appetite and fatigue. In the American society today euthanasia has been met with morals, values and religious undertones. As a national Policy euthanasia is not supported in America. America as a nation stands firmly on the line of morality and societal values. However, there some states in America which have legalized euthanasia. The argument for making euthanasia legal is that the individual's freedom entails liberty or choice in all matters as long as the rights of any other person are not infringed upon. In the contrary, the argument that does not support the legalizing of euthanasia is that it negates the value of human life. It therefore follows that euthanasia may be abused by people who have wrong criminal intentions. A financial motive is sometimes advanced in favor of euthanasia (Keelan, 2006). It is quite expensive to maintain terminally ill persons and this may amount to wastage of resources when such patients succumb to their suffering in the long run. It costs money from the family of the government to keep terminally sick people on life support which will be wasted resources if they eventually die. These arguments informed the passing legal framework in three states of America, Washington, Oregon and Montana. However, looking at the national level public opinion on euthanasia is purely informed by religious affiliations and culture. In Christian perspective the church and especially the catholic and the Anglican Church euthanasia is not advocated for. According to the catholic catechism an act that is administered to reduce pain by causing death goes against the human dignity and it is disrespect to God. The error of judgment into which one can fall in good faith does not change the nature of this murderous act, which must always be forbidden and excluded (Murray, 2005).   However, the Lutheran church in November 9, 1992 adopted the famous "End of life decisions'' which seem to support euthanasia as a way of relieving those with severe suffering out of terminal illness. This included several decisions just to quote but one: When medical judgment determines that artificially-administered nutrition and hydration will not contribute to an improvement in the patient's underlying condition or prevent death from that condition, patients or their legal spokespersons may consider them unduly burdensome treatment. In these circumstances it may be morally responsible to withhold or withdraw them and allow death to occur (Benoway, 1992). The Orthodox Church firmly does not support euthanasia as it is perceived as committing murder by the people involved. This act is therefore sinful in nature (Perrett, 1996). Islam and Buddhism also respects the sanctity of life and therefore euthanasia is firmly prohibited and is seen as a violation of God's work and interfering with human kind. Euthanasia has since time immemorial attracted serious legal battles. In Montana in the United States of America a lawsuit was brought against the local government to allow euthanasia. This land mark judgment gave way for competent terminally ill patients to make decisions about when to take their lives. On December 5, 2008, state District Court judge Dorothy McCarter ruled in favor of a terminally ill Billings resident who had filed a lawsuit with the assistance of Compassion Choices, a patient rights group. The ruling illustrates that competent, terminally ill patients have the right to self-administer fatal doses of medication to as prescribed by a physician (Kaveny Murphy, 1997). Physicians who prescribe such medications have not broken any legal law to prompt their punishment. Recommendation Euthanasia is an act which continues to elicit reactions from the world over and this comes from mainly religious affiliation and culture. On one hand this research has found out that ethical arguments which points out that if supported it can lead to undesirable execution of people, it can also erode the professionalism of medical personnel who should be committed to offering care to patients. On the other hand this research points out that even practical arguments against euthanasia clearly shows that proper measure for pain reduction makes euthanasia unnecessary. Since there are no proper measures for the regulation of euthanasia, it is almost impossible to justify the reason of applying it regardless of the situation. References    Appel, J. (2004). "A Duty to Kill? A Duty to Die? Rethinking the Euthanasia Controversy of 1906". Bulletin of the History of Medicine, Volume 78, Number 3, pp. 610–634.   Benoway, E. (1992). End of Life Decisions. Journal of Lutheran Ethics. Vol. 602 (54), 25-33. Colabawalla, B. (2008). Understanding voluntary euthanasia: a personal perspective. Cambridge: Cambridge University Press. Kaveny, C., Murphy, J. (1997). "Assisted Suicide, Euthanasia, and the Law.† Theological Studies. Vol. 45(23), 34-35. Keelan, N. (2006). The euthanasia debate. The University Standard. Vol. 12 (814), 54-60. Kevorkian, D. (2007). Euthanasia: the wrong way. The New York times. Vol.102; 231, 78-81. Moreno, J. (1995). Arguing Euthanasia. London: Simon Schuster Murray, D. (2005). "Archbishop says Church cannot back euthanasia." Times Online. Vol. 92 (27), 42-50. Panzer, P. (2000). Hospice patients alliance. Princeton: Princeton University Press. Perrett, R. (1996). "Buddhism, euthanasia and the sanctity of life". J Med Ethics. 22 (5): 309–13.

Ethics-----Assisted Suicide Essay Example | Topics and Well Written Essays - 2000 words

Ethics-----Assisted Suicide - Essay Example Thus, the concept of assisted suicide when done with the purpose of hastening the inevitable where disease has already prepared the body for death should become a part of a the standard for care that is given to individuals who wish to avoid the pain of disease, the loss of mental facilities when dying, or to avoid the expense of an unnecessarily prolonged extension of a life that is already lost. The word suicide is defined as â€Å"the act of killing yourself† (Jeffers & Smith, 2007, p. 81). While this is a simple definition, it lacks the appropriate level of nuance in order to fully define the full reference to everything that it implies. Suicide is the act of taking one’s own life, but it is also an act that brings with it a series of cultural images that imply sin, socially adverse action, and culturally shameful action. In Western cultures, taking one’s own life is generally considered a sin and in the United States, it is an illegal act that has criminal consequences. This can be seen in the way that Cleave (2001) reflects her definition of suicide when she states that it is â€Å"the act of killing yourself, often while mentally unstable† (p, 146). This also becomes a part of the discussion in that it is assumed that in taking one’s life it is done under the influence of mental instability. Other terminology that can be used to describe the event of taking one’s life when placed in the position of having a disease that is going to take one’s life is to call the event voluntary euthanasia. This becomes a less volatile terminology that can be discussed on terms that do not suggest sin, mental instability, and can call into question policies of illegality. A definition of voluntary euthanasia is that it â€Å"takes place when a patient who is dying or who is in intolerable pain asks someone to help him or her to die to avoid any further suffering† (Cleave,

Case study Example | Topics and Well Written Essays - 500 words - 7

Case Study Example There is favoritism and discrimination going on at the workplace. An employee such as Fred, despite the fact that he is more skill oriented than Bob, and performs exceptionally well does not get an increase of his salary. There is the lack of privacy. Employees are not supposed to share their some information especially when it is salary oriented. Sharing this information could lead to a lot of conflicts in the workplace. As the director, I would carry out an evaluation process on each employee. I would do this by initiating a scale rating which usually indicates the strengths and weaknesses of every employee. The key areas I would concentrate on are, following rules and instructions, ability to get along with others and effectiveness. After carrying out the evaluation, I would call every employee and give feedback to them. If Fred seems to be working well, as he implies then I would recommend a raise of salary and promote him to a higher position. If he is under performing, I would have to release him off his duties. Jack Otto should introduce a policy of rewarding the exceptional employees, who keep time on arriving in the morning and employees who get along with other employees well. This would keep Bob on his toes and will even start arriving at the workplace earlier than expected. Putting up with Bob’s behavior for a long time, his lateness is not an issue anymore. The company has ignored Bob and actions have not been taken against him. This has spearheaded the existing problem with Bob. Policies usually provide ethics by which an institute governs its employee relations in a fair and steady manner. The policies and procedures help employees be aware of what is expected and can prevent misunderstandings about employer policies. Some of the policies which could have prevented the problem from happening are; George should establish a method for all employees in his department to report complains confidentially. He should also incorporate

Writing assessment Essay Example | Topics and Well Written Essays - 1250 words

Writing assessment - Essay Example My supervisor pointed out that the logic was in fact flawed. Moreover, the essay was underdeveloped in minor ways, and there were only one or two clunky introductions from outside sources. When it came to my second assignment, I was happy to notice that the supervisor had acknowledged the fact that most of my sources were appropriate. Instead of referring to online dictionaries and other unimpressive and unreliable sources as I did in the first paper, I cited appropriately the ideas from a research work by Laurie A Couture, and provided correct bibliographic details in the end. However, some of the flaws still persisted in the second paper as well. It was marked ‘poor’ or two counts – for one or more tasks mismanaged and for being distinctly underdeveloped. There were also occasional gaps in logic or clarity, and there were one or two clunky introductions of outside sources. When I read the paper a second time, I too felt that I could have done better with the dev elopment of the paper if I hadn’t confused the notion of injustice by referring to an incident where I was clearly misbehaving and punished as a child, though the immediate cause for punishment could not be strictly attributed to me. I could have chosen a better instance of injustice where one was at the receiving end of ruthlessness or oppression. When compared to the second paper, the first was slightly better in that it did develop the tasks reasonably well, and was underdeveloped only in minor ways. However, I will make sure that the improvement I made with regard to the sources and logical arguments. In the future, I hope to focus more on my areas of weakness in order to make faster improvement and achieve more clarity by better research and organization of thoughts. I haven’t made much progress with regard to the organization of thoughts. In the first paper, I was marked average for mostly coherent paragraphs, and

Analysis of Customer Satisfaction at Beach Resort

Analysis of Customer Satisfaction at Beach Resort Chapter I: Introduction 1.1 Background In recent times, customers satisfaction is the main concern for every hotel and resort. Customers are now more valued and every effort is being made to keep them loyal to the resort and make them permanent visitors. The hotel industry believes that higher level of customer satisfaction may result in higher levels of repurchase. Repeat purchasing is essential to a continued stream of profitability through achieving higher levels of customer satisfaction (Oliver, 1997). The customers satisfaction can be defined as â€Å"the fulfillment response† which they feel towards given service. It has been a judgment that a product or service feature, or the product or service itself, provides (or is providing) a pleasurable level of consumption-related fulfillment, including levels of underfulfilment or overfulfilment† (Oliver, 1996, p. 14). The concept of consumer satisfaction occupies a central position in marketing thought and practice. Conceptually, satisfaction is an outcome of purchase and use results from the buyers comparison of the rewards and costs of the purchase in relation to the anticipated consequences. Operationally, satisfaction is similar to attitude in that it can be assessed as the sum of the satisfactions with the various attributes of the product or service. With due consideration of this marketing approach, every effort is being made to provide the customers with better services in order to keep them loyal and make them a repeat visitor. The customer behaviour is considered as the ultimate success scale within the industry. The hotel industry is also among those sectors which have been trying to attract customers as long term visits. For this purpose, the hotel industry consistently implies different approaches to assess the customers satisfaction level in order to introduce new methods to attract them and make them their repeat visitors. The Samui Island has many attractions for the tourists and visitors from all around the world and a great number of visitors come to the island in order to enjoy tranquil and naturally beautiful beaches, hospitality of the local population and the unique services like spa offered by the hotel industry. There are a lot of visiting places on the island like the Big Buddah, Namuang Waterfall, Hin Ta Hin Ya, Sawadee Shrine, Hin Lad Waterfall, Scuba Diving, Dinning and restaurant and Samui nightlife etc. These attractions have attracted visitors tremendously and have contributed significantly to enhance the business opportunity for the local hotels and resorts. Nora Beach is one of the most famous resorts of the Samui Island. It is a luxurious retreat in Thailand, situated in a strategic place of Koh Samaui, the 3rd largest island. The resort offers its customers a break from the hassles of the real world. The resort enjoys a spectacular hillside setting, overlooking a seclude bay just north of the world famous Chaweng Beach. It is located a few minutes from the airport and a short drive from the city centre (Nora Beach and Spa, 2007). Nora Beach Resort and Spa has strived to offer its customers excellent service over the years. 1.2 Purpose of Study The purpose of this study is to analyse the level of customers satisfaction at Nora Beach Resort, Koh Samui, Thailand. This analysis would be made by assessing customers opinion through a well designed questionnaire. Considering the results of this analysis, the study will try to suggest the strategy for achieving a desirable customers satisfaction in the light of new marketing approaches. 1.1 Objectives of Study The objectives of the study are: To understand the level of customers satisfaction by conducting a survey. To analyse the characteristics of the customers satisfaction which contribute their loyalty for the particular resort or hotel. This will be done by analysing purpose of visit, gender, age, education and other characteristics. To suggest a strategy to retain customer loyalty by adopting an effective marketing strategy. 1.4 Study Structure In order to analyse customers satisfaction with the service at Nora Beach Resort and Spa at Koh Samui, this study will review the current literature in the context of customers satisfaction and the services provided by the hotel industry. It will also examine the customers satisfaction in relation with the services provided at Nora Beach Resort and Spa through the primary data. For this purpose, in the literature review chapter, different theories relating to service, customers satisfaction and different categories of hotels will be reviewed. The methodology chapter will present philosophy and methods of research undertaken for this study. It will also describe the sampling, data collection tools and the method for data analysis. The fourth chapter will present the results of the research in relation with demographic analysis of the respondents and their satisfaction level at the Hotel. In the fifth chapter, conclusions will be made resulting from the data analysis. This researcher w ill offer recommendation to the industry with due consideration to the results of the primary data and the review of the literature. Chapter II: Literature Review 2.1 Introduction 2.2 Service The service is defined as a â€Å"prototype for service, covering the need of the customer and the design of the service†. Edvardsson and Olsson (1996, p. 149). Goldstein et al. (2002) suggest that the service concept integrates the â€Å"how† and â€Å"what† of service design while keeping both the customers needs and strategic intent of the firm in mind. In other words, the service concept gives a detailed description of what the customer needs and how the organization will deliver the service. The study of customers satisfaction in the field of general marketing has evolved into important parameters that need to be identified and understood in order to satisfy the needs and wants of customers. Since the success of a business has been linked to providing high levels of customers satisfaction, a substantial amount of effort has been focused on identifying how consumers perceive service quality in various settings. Gronroos (1982) has defined service quality as â€Å"the outcome of an evaluation process where the consumer compares his expectations with the service he perceived he has received.† Hence we can say that perceived service is measured against expected service. Service quality has been seen as the result of comparing a customers expectations prior to receiving the service with the customers experiences with the service. Wyckoff (1984) defined the concept of service quality from the companys perspective. Service quality is the degree of excellence for meeting the customers requirements, and control over the variability in achieving that excellence. 2.2.1 Service Theories According to Parasuraman, Zeithaml, and Berry (1988) the study of service in the field of general marketing has evolved into important parameters that need to be identified and understood in order to satisfy the needs and wants of customers. With growing competition and emerging of hotel industry as a high profiting business, much preference is made to deliver a quality service to the customers. The researchers have defined service quality as the result of comparing the expectation of service quality and the perception of feelings. That is, the service quality not only includes the evaluation of the service performances, but also includes the process of service (Parasuraman, Zeithaml, and Berry, 1985, 1988). According to Sherden (1988), service quality is defined as a relationship between a customer and the particular employee with whom the customer is dealing. Although the actual level of service quality is developed in the employee-customer relationship, management must ensure that customers experiences are in line with their expectations. Lovelock (1991) has defined the characteristics of service quality. According to him, service quality is that; which is delivered in a performance, in which the customer is involved in production in which other customers are often similarly involved in production (e.g., a theater) in which quality control can only be performed during delivery in which service cannot be inventoried, deliver is â€Å"realtime†, and; distribution channels are nonexistent or compressed. Examining service quality and its relationship with relevant constructs not only requires recognition of essential dimensions of service quality, but also identification of dimensions that are most meaningful to the customers in measuring the overall satisfaction. Therefore, having a better understanding of service quality is associated with considering various dimensions of service quality. Service quality dimensions or elements are those attributes that contribute to the creation of consumer expectations and perceptions of service quality. Service Quality called â€Å"SERVQUAL† is an instrument for measuring the gap between the services.† Therefore, what consumers think should be provided and what they think actually has been provided. Parasuraman, Zeithaml, and Berry (1985, 1988) initially offered ten attributes, which they regard as essential to the quality of all services. These ten dimensions were tangibles, reliability, responsiveness, communication, credibility, security, competence, courtesy, understanding/knowing the customer, and access. These ten dimensions and their descriptions served as the basic structure of the service quality domain from which items were derived for the SERVQUAL scale (Table 1). 2.2.2 Elements of Service Researchers agree that it is hard to measure customer satisfaction and the service quality as every customer perceives service from his or her own preferences (Gavin Eccles and Philip Durand, 1997). To overcome this problem of defining the service level, hotels have addressed it through star ratings, where guests can gain a perception of the quality on offer through the number of stars attached to he hotel. However, as service quality depends more on customers perception, there are different criteria used by different customer groups to evaluate service. The purpose of The SERVQUAL scale is to measure levels of service quality. In this technique, it is assumed that the levels of service quality experienced by customers are critically determined by the gap between general expectations of the service and the customers perceptions of what they actually receive from a specific service provider. The customers can evaluate the service quality from the following five factors: tangibles; reliability; responsiveness; assurance; empathy. The benefit of the SERVQUAL scale is that the management can assess and monitor the service quality and design better strategies and policies to improve it. Furthermore, understanding the customers satisfaction level and perception of service quality may yield important information influencing the design and specification of this and other, related, services provided by the organization. Finally, it helps the hotel industry in better developing future service improvements (Gavin and Durand, 1997). 2.3 Impact of Service on Customer Satisfaction The improved service quality provided to the customers enhances their loyalty to the service provider. Thus, attention has been paid to the concept of customer satisfaction as a corporate goal among academics and business practitioners (Rust Oliver, 1995). Satisfaction is a major outcome of marketing processes that culminate in purchase, and satisfaction is also thought to contribute to post-purchasing phenomena such as word-of-mouth communication, repurchase intention, and brand loyalty. Gronholdt, Martensen, and Kristensen (2000) administered a study on sixty companies and found that customer satisfaction would have significant impacts on customer loyalty. Bowen and Chen (2001) focused on the hotel industry to examine the relationship between customer satisfaction and customer loyalty. The results showed a slight increase in customer satisfaction would highly improve customer loyalty. Hence, customer satisfaction was inferred to have great impacts on customer loyalty. Moreover, Tam (2004) established an integrated framework of service quality, customer satisfaction, and perceived value, suggesting that customer satisfaction and perceived value have significant influences on customers future purchase behaviors. Anderson and Sullivan (1993) believed that customer satisfaction positively influenced repurchase intentions. Repurchase intentions is considered a possible outcome of customer loyalty. Jones and Sasser (1995) stated that customer loyalty is â€Å"a feeling of attachment to or affection for a companys people, products, or services.† Customer loyalty is often referred to as a purchase behavior, unlike customer satisfaction, which is an attitude. Repurchase behavior is a form of loyalty. Customer loyalty, a key mediating variable in explaining customer retention is concerned with the likelihood of a customer returning, making business referrals, providing strong word-of-mouth, as well as providing references and publicity (Bowen and Showemaker, 1998). Although most research on loyalty has focused on frequently purchased package goods (brand loyalty), the loyalty concept is also important for industrial goods (vendor loyalty), services (service loyalty), and retail establishment (store loyalty) Prior research has shown that ones emotions have an influence on behavior, and that one responds to an event in certain ways to maintain positive emotions (i.e. happiness) and to avoid negative emotions (i.e. depression) (Strauss and Neuhaus, 1997). Oliver, Rust, and Varki (1997) found that positive emotion led to higher levels of customer satisfaction and increased repurchase intentions. On the other hand, Andreasen (1999) found that initial negative emotion caused by a service failure results in customer exit behavior. Dick and Basu (1994) posited that true loyalty only exists when repeat patronage coexists with a high relative positive attitude. In addition to attitude, it has been argued that loyalty may also be based on cognition (Lee and Zeiss, 1980; Oliver, 1980). 2.2.4 Quality in Customer Service The quality of service provided to the customers matters a lot more not only for the customers but it is a matter of great concern for the service provider as well. Common dimensions of satisfaction with a service include service quality, product quality, price, and location. The theory suggest that the â€Å"people factor† (i.e., service quality), in terms of tangibility, reliability, responsiveness, assurance, and empathy, may be the most salient in determining overall satisfaction and repeated purchasing in service industries. Parasuraman, Zeithaml, and Berry (1988) conceptualized perceived service quality as a long-run overall evaluation about a service, whereas satisfaction was a transaction-specific evaluation. Based on these conceptualizations, they posited that incidents of satisfaction over time result in perceptions of service quality. Other researchers supported the argument that customer satisfaction leads to service quality. For example, Bitner (1990) developed a model of service encounter evaluation and empirically supported the effect of satisfaction on service quality. Bolton and Drew (1991b) also proposed that satisfaction leads to service quality. Cronin and Taylor (1992) reported that in their structural analysis for the causal relations among satisfaction, overall service quality, and purchase intention, the coefficients of path for service quality, satisfaction, and purchase intention appeared to be all significant while the coefficients of path for satisfaction, service quality, purchase intention were insignificant. Spreng and MacKoy (1996) also studied the relationship between service quality and satisfaction based on their modified Olivers (1993) satisfaction/service quality model. Their modified model fitted the data well where service quality was hypothesized to influence satisfaction. In their study, the path coefficient between two constructs appeared to be significant (t = 9.4). Woodside, Frey, and Daly (1989) supported the causal relation of service quality and satisfaction with data collected in area of health care. Several researchers stated that overall service quality is determined only by the customers perception of a service, rather than the difference between the customers expectation and actual service performance. 2.3 Customer Satisfaction The service literature has been contributed to the confusion over the relationship between consumer satisfaction and service quality. The most important that service providers need to know are how their objectives meet or exceed the customers satisfaction with their performance. The importance of this issue has been led to several recent efforts to clarify the relationship between satisfaction and service quality. The SERVQUAL measurement tool suggests that a consumers perception of service quality involves the difference between his or her expectations about the performance of a general class of service providers and his or her assessment of the actual performance of a specific firm within that class. SERVQUAL confounds customer satisfaction and customer attitude. In contrast, the SERVPERF version of the original SERVQUAL scale only concerns performance. Common dimensions of satisfaction with a service include service quality, product quality, price, and location. The theory suggest that the â€Å"people factor† (i.e., service quality), in terms of tangibility, reliability, responsiveness, assurance, and empathy, may be the most salient in determining overall satisfaction and repeated purchasing in service industries. Parasuraman, Zeithaml, and Berry (1988) conceptualized perceived service quality as a long-run overall evaluation about a service, whereas satisfaction was a transaction-specific evaluation. Based on these conceptualizations, they posited that incidents of satisfaction over time result in perceptions of service quality. Other researchers supported the argument that customer satisfaction leads to service quality. For example, Bitner (1990) developed a model of service encounter evaluation and empirically supported the effect of satisfaction on service quality. Bolton and Drew (1991b) also proposed that satisfaction leads to service quality. Cronin and Taylor (1992) reported that in their structural analysis for the causal relations among satisfaction, overall service quality, and purchase intention, the coefficients of path for service quality, satisfaction, and purchase intention appeared to be all significant while the coefficients of path for satisfaction, service quality, purchase intention were insignificant. 2.3.1 Customer Satisfaction Theories The customer satisfaction theories stress that quality of service is more important than the goods provided. Customers get satisfied mainly because of the quality and it is a psychological effect on their choice when they choose a particular hotel or resort to visit and stay. That is why one of the fastest growing segments in marketing research is the study of customer satisfaction (Dutka, 1994). When customers get satisfied with a particular service, they become loyal for it and in this way, the business have more repeat visitors. Customers satisfaction is directly linked with his or her expectancy level. The perception of customers are always different and there is no hard and fast rule to determine what kind of service satisfy more. As the satisfaction expectancies consistently change, so, there are three stages which the customers pass through before rendering satisfaction. At the first level, expectations are simple and take the form of assumptions. In the next level the expecta tion level become complex and the customer has higher expectations. At the third level customers expectorations are even higher and he or she years for something which may attract him or her and have some delightful effects rather than the normal routine services. (Service Marketing, 2007). When a customer achieves this kind of highly attracting service, he becomes a loyal and repeat customer and remains loyal until the service quality begin deteriorating. 2.3.2 Functionalities of Customer Satisfaction The functionality of customer satisfaction in the business world is that how effectively the services/goods meet the customers expectations. Therefore we can see across marketing world that each businesses success story relies on â€Å"Customer Satisfaction†. Thus the customer satisfaction has become the key element of business strategy in todays market place (Buchanan, Gilles, 1990). Although the customer satisfaction varies from an individual to individual, however certain recommend standards can be opted in-order to mitigate positively the popular perception. The common tool to opt the level of customer satisfaction is survey or collection of primary data where customer is asked to evaluate the open ended and close ended statements in accordance with the customers own perception. Thence the performance of the service/goods becomes contingent of that certain level of Customer Satisfaction. 2.3.3 Customer vs. Employee Satisfaction Satisfaction can be seen from two different perspectives. Customers satisfaction implies that they should get satisfied with the quality of service they receive while the employees satisfaction means how satisfied they are in the workplace and how they are able to serve the customers with commitment. As the satisfaction on both sides is imperative the hotel industry has not only to ensure the satisfaction of its customers but also those of their employees because without satisfaction of employees there is no justification to expect commitment of employees. Employees satisfaction may be achieved through incentives and rewards, acknowledgment of their performance and motivating them for achievement of further goals. Similarly, customers satisfaction can be achieved through offering them unique and high standard services and fostering better public relations with them. 2.4 Hotel Categories Hotels can be categorised according to the services they provide, i.e., location, facilities and services offered and clientele served. Restaurants mostly provide the customers with eating stuff but do not offer accommodation. However, hotels mainly have accommodation facilities as well as provide the customers different menus for breakfast, lunch and dinner. Some hotels offer accommodation but does not have their own chef so customers have to have their meals outside. Furthermore, the services of hotels further differ according to their location. In Thailand, usually hotels have begun to offer spa and other health facilities besides providing them normal accommodation and meals facilities. 2.4.1 Types of Hotel Most of the hotels have their own star rating. But the interesting thing is that there is no unified system to determine the service quality of the hotels. Throughout Europe, rating of hotels is determined either by government or by the private organisation according to the service they provide (Martin, 2007). There are 1 to 5 star hotels across the globe and the cost of their services differ according to their rating. For example, a four star hotel is much costly than a 1 star hotel. Similarly, four star hotel is expected to have more facilities than a 1 star hotel. A four to five star hotel may have more services and amenities, including meeting space for conferences 2.5 Nora Beach Resort and Spa 2.5.1 Information of the Hotel The Nora Beach Resort is a luxurious retreat in Thailand, situated in a strategic place of Koh Samui, the 3rd largest island, which offers its customers a break from the hassles of the real world. The resort enjoys a spectacular hillside setting, overlooking a secluded bay just north of the world-famous Chaweng Beach. It is located a few minutes from the airport and a short drive from the city centre (Nora Beach Resort and Spa, 2007). The profound services of Nora Beach Resort and Spa are as follow: Bars and Restaurants. Recreation Anodas Spa Rooms The additional supportive services of the Resort are as follow: Travel and Tours Desk. Taxi/Limousine Service. Swimming pools Laundry and Dry Cleaning. Gymnasium/Fitness Room. Baby Sitting Facilities. 2.5.2 Type of Customers The type of customers visit Nora Beach Resort and Spa are holiday makers, however the professionals on travel also frequently visit the resort. According to a study by Thailand Tourism Statistics that 87% of tourists are holiday makers at Koh Samui Island; where the Nora Beach Resort is jewel of the attraction for the holiday makers at Koh Samui Islands. These categories of visitors consist of male, female and children with age diversity from 13 to 55 years on average. They prefer Nora Beach for the reason that major attractions of Island are nearby the resort. 2.5 Conclusion In this chapter, different theories of customers satisfaction have been evaluated and reviewed. Further, the importance of service quality on customers loyalty has been discussed. Besides, the review of literature from customers perspective, different categories of hotels and the system of rating has also been discussed. The review of literature shows that with the competition in hotel industry, customers perception and expectation of service has increased to a great extent and now the hotel industry has to enhance, improve and add up more services for the customers to make them loyal to the services. Chapter III: Methodology 3.1 Introduction This chapter presents details about the methodology adopted and elaborates the chosen research philosophy, approach and strategy used and the reasons for their selection. Further, this chapter describes the sample population and how the primary data was collected and processed. It also describes the secondary data collection for the literature review. This chapter further explains the data collection tool and highlights validity, authenticity and reliability of the data collected. 3.2 Research Framework Saunders et al. (2007) define an exploratory study as a valuable means of finding out what is happening; to seek new insights; to ask questions and to assess phenomena in a new light study. Further, they define interpretivism as a theory of knowledge that depicts the methods, validity and scope of the research. This theory advocates that it is necessary for the researcher to understand difference between humans as social actors (Saunders, Lewis Thornhil, 2007). ). Hence, the study was conducted in the interpretivism philosophy, because the aim of the researcher was to know the difference of human behavior in relation with satisfaction in the service quality provided by the Nora Beach Resort and Spa. The researcher aimed to know how customers get satisfied with the service provided by the Resort and how they perceive service quality. The research strategy utilized was case study. The case study strategy has considerable ability to generate answers to the question ‘why? as well as the ‘what? and ‘how? questions (Saunders et al., 2007). In addition, a case study strategy can be very worthwhile way of exploring existing theory or to challenge an existing theory (Saunders et al., 2007). The study also sought answers to what the customers satisfaction level and how customers can be attracted to revisit the Nora Beach Resort and Spa. 3.3 Sampling The population of this research were customers who stayed in Nora Beach Resort and Spa; a total of n= 113 customers completed the survey. The sampling technique needed for the case study was non- probability sampling which are purposive and convenience. 3.4 Data Collection tool The data collection tool for this study is a well designed questionnaire consisting of three parts as questionnaires are one of the most widely used data collection techniques in the survey strategy (Saunders et al. 2007). The first part is related to the customers satisfaction consisting 15 questions based on five likert scale ranging from very satisfied, satisfied, neutral, dissatisfied and very dissatisfied. The purpose of this part is to assess the perception of customers about the quality of the Resort in relation with menu variety, room service, cleanliness etc. The second part consists general type of questions like accessibility of the Resort and the reason to choose it. The third part of the questionnaire is demographic one assessing customers gender, age occupation and the purpose of their visit. In all, there were twenty two questions asked to analyze the customers assessment and expectations regarding the facilities and services as provided at Nora Beach Resort and Spa, T hailand. 3.4 Data Collection The research was based on positivism principles with deductive approach. The questionnaire developed was placed in the guest rooms, as well as in the lobby and was collected by Ms.Napaphon Rattanarak, a proctor who was trained according to the guidelines established. Permission was granted by the resort manager to conduct this study following highest ethical standards and principles. 3.6 Data Analysis As this study aims at providing recommendations on improving service quality of Nora Beach Resort and Spa, the dully filled and returned questionnaire was analysed using SPSS, the software having good analytical capabilities. The analysis of the questionnaire offers insight about the conception of customers with regard to their perception of service quality at Nora Beach Resort and Spa. The results of this analysis will be discussed in the preceding chapter. 3.7 Conclusion This chapter has highlighted the research philosophy, techniques and methods used for this study. The study has relied over Likert Technique because in-order to assess the level of customer satisfaction the best available method was to conduct survey. The respondents were visitors to the resort staying at the Nora Beach Resort and Spa. Although the responses of the customers may be biased as their opinion may be influenced by the service provided at that very moment, yet, this research provides a lot of interesting information regarding their perception of the service quality. Chapter IV: Results 4.1 Introduction In this chapter, the researcher will show the results of the data collected from the questionnaire which were gathered from the customers/visitors of Nora Beach Resort and Spa at Koh Samui. In this section, the researcher will present the demographic information from the respondents, and will also discuss the customers response towards the questions asked about the services provided. Further, the researcher will discuss the general information analysis of the customers as to how they found the resort, why did they choose to stay at the Nora Beach Resort and Spa and whether it was their first visit or they are a repeat visitors. 4.2 Demographics There were total 113 questionnaire placed in the guest room and the lobby of the resort which the customer staying at the resort had to fill up which, in return, were collected and returned to the researcher by Ms. Napaphon, a protector trained for the purpose. All the 113 questionnaires were duly filled up and retuned y the customers. Of these 113 respondents, 56 were male (49.56 per cent) and 57 female (50.44 per cent) 4.3 Level of Analysis of Customer Satisfaction at Beach Resort Analysis of Customer Satisfaction at Beach Resort Chapter I: Introduction 1.1 Background In recent times, customers satisfaction is the main concern for every hotel and resort. Customers are now more valued and every effort is being made to keep them loyal to the resort and make them permanent visitors. The hotel industry believes that higher level of customer satisfaction may result in higher levels of repurchase. Repeat purchasing is essential to a continued stream of profitability through achieving higher levels of customer satisfaction (Oliver, 1997). The customers satisfaction can be defined as â€Å"the fulfillment response† which they feel towards given service. It has been a judgment that a product or service feature, or the product or service itself, provides (or is providing) a pleasurable level of consumption-related fulfillment, including levels of underfulfilment or overfulfilment† (Oliver, 1996, p. 14). The concept of consumer satisfaction occupies a central position in marketing thought and practice. Conceptually, satisfaction is an outcome of purchase and use results from the buyers comparison of the rewards and costs of the purchase in relation to the anticipated consequences. Operationally, satisfaction is similar to attitude in that it can be assessed as the sum of the satisfactions with the various attributes of the product or service. With due consideration of this marketing approach, every effort is being made to provide the customers with better services in order to keep them loyal and make them a repeat visitor. The customer behaviour is considered as the ultimate success scale within the industry. The hotel industry is also among those sectors which have been trying to attract customers as long term visits. For this purpose, the hotel industry consistently implies different approaches to assess the customers satisfaction level in order to introduce new methods to attract them and make them their repeat visitors. The Samui Island has many attractions for the tourists and visitors from all around the world and a great number of visitors come to the island in order to enjoy tranquil and naturally beautiful beaches, hospitality of the local population and the unique services like spa offered by the hotel industry. There are a lot of visiting places on the island like the Big Buddah, Namuang Waterfall, Hin Ta Hin Ya, Sawadee Shrine, Hin Lad Waterfall, Scuba Diving, Dinning and restaurant and Samui nightlife etc. These attractions have attracted visitors tremendously and have contributed significantly to enhance the business opportunity for the local hotels and resorts. Nora Beach is one of the most famous resorts of the Samui Island. It is a luxurious retreat in Thailand, situated in a strategic place of Koh Samaui, the 3rd largest island. The resort offers its customers a break from the hassles of the real world. The resort enjoys a spectacular hillside setting, overlooking a seclude bay just north of the world famous Chaweng Beach. It is located a few minutes from the airport and a short drive from the city centre (Nora Beach and Spa, 2007). Nora Beach Resort and Spa has strived to offer its customers excellent service over the years. 1.2 Purpose of Study The purpose of this study is to analyse the level of customers satisfaction at Nora Beach Resort, Koh Samui, Thailand. This analysis would be made by assessing customers opinion through a well designed questionnaire. Considering the results of this analysis, the study will try to suggest the strategy for achieving a desirable customers satisfaction in the light of new marketing approaches. 1.1 Objectives of Study The objectives of the study are: To understand the level of customers satisfaction by conducting a survey. To analyse the characteristics of the customers satisfaction which contribute their loyalty for the particular resort or hotel. This will be done by analysing purpose of visit, gender, age, education and other characteristics. To suggest a strategy to retain customer loyalty by adopting an effective marketing strategy. 1.4 Study Structure In order to analyse customers satisfaction with the service at Nora Beach Resort and Spa at Koh Samui, this study will review the current literature in the context of customers satisfaction and the services provided by the hotel industry. It will also examine the customers satisfaction in relation with the services provided at Nora Beach Resort and Spa through the primary data. For this purpose, in the literature review chapter, different theories relating to service, customers satisfaction and different categories of hotels will be reviewed. The methodology chapter will present philosophy and methods of research undertaken for this study. It will also describe the sampling, data collection tools and the method for data analysis. The fourth chapter will present the results of the research in relation with demographic analysis of the respondents and their satisfaction level at the Hotel. In the fifth chapter, conclusions will be made resulting from the data analysis. This researcher w ill offer recommendation to the industry with due consideration to the results of the primary data and the review of the literature. Chapter II: Literature Review 2.1 Introduction 2.2 Service The service is defined as a â€Å"prototype for service, covering the need of the customer and the design of the service†. Edvardsson and Olsson (1996, p. 149). Goldstein et al. (2002) suggest that the service concept integrates the â€Å"how† and â€Å"what† of service design while keeping both the customers needs and strategic intent of the firm in mind. In other words, the service concept gives a detailed description of what the customer needs and how the organization will deliver the service. The study of customers satisfaction in the field of general marketing has evolved into important parameters that need to be identified and understood in order to satisfy the needs and wants of customers. Since the success of a business has been linked to providing high levels of customers satisfaction, a substantial amount of effort has been focused on identifying how consumers perceive service quality in various settings. Gronroos (1982) has defined service quality as â€Å"the outcome of an evaluation process where the consumer compares his expectations with the service he perceived he has received.† Hence we can say that perceived service is measured against expected service. Service quality has been seen as the result of comparing a customers expectations prior to receiving the service with the customers experiences with the service. Wyckoff (1984) defined the concept of service quality from the companys perspective. Service quality is the degree of excellence for meeting the customers requirements, and control over the variability in achieving that excellence. 2.2.1 Service Theories According to Parasuraman, Zeithaml, and Berry (1988) the study of service in the field of general marketing has evolved into important parameters that need to be identified and understood in order to satisfy the needs and wants of customers. With growing competition and emerging of hotel industry as a high profiting business, much preference is made to deliver a quality service to the customers. The researchers have defined service quality as the result of comparing the expectation of service quality and the perception of feelings. That is, the service quality not only includes the evaluation of the service performances, but also includes the process of service (Parasuraman, Zeithaml, and Berry, 1985, 1988). According to Sherden (1988), service quality is defined as a relationship between a customer and the particular employee with whom the customer is dealing. Although the actual level of service quality is developed in the employee-customer relationship, management must ensure that customers experiences are in line with their expectations. Lovelock (1991) has defined the characteristics of service quality. According to him, service quality is that; which is delivered in a performance, in which the customer is involved in production in which other customers are often similarly involved in production (e.g., a theater) in which quality control can only be performed during delivery in which service cannot be inventoried, deliver is â€Å"realtime†, and; distribution channels are nonexistent or compressed. Examining service quality and its relationship with relevant constructs not only requires recognition of essential dimensions of service quality, but also identification of dimensions that are most meaningful to the customers in measuring the overall satisfaction. Therefore, having a better understanding of service quality is associated with considering various dimensions of service quality. Service quality dimensions or elements are those attributes that contribute to the creation of consumer expectations and perceptions of service quality. Service Quality called â€Å"SERVQUAL† is an instrument for measuring the gap between the services.† Therefore, what consumers think should be provided and what they think actually has been provided. Parasuraman, Zeithaml, and Berry (1985, 1988) initially offered ten attributes, which they regard as essential to the quality of all services. These ten dimensions were tangibles, reliability, responsiveness, communication, credibility, security, competence, courtesy, understanding/knowing the customer, and access. These ten dimensions and their descriptions served as the basic structure of the service quality domain from which items were derived for the SERVQUAL scale (Table 1). 2.2.2 Elements of Service Researchers agree that it is hard to measure customer satisfaction and the service quality as every customer perceives service from his or her own preferences (Gavin Eccles and Philip Durand, 1997). To overcome this problem of defining the service level, hotels have addressed it through star ratings, where guests can gain a perception of the quality on offer through the number of stars attached to he hotel. However, as service quality depends more on customers perception, there are different criteria used by different customer groups to evaluate service. The purpose of The SERVQUAL scale is to measure levels of service quality. In this technique, it is assumed that the levels of service quality experienced by customers are critically determined by the gap between general expectations of the service and the customers perceptions of what they actually receive from a specific service provider. The customers can evaluate the service quality from the following five factors: tangibles; reliability; responsiveness; assurance; empathy. The benefit of the SERVQUAL scale is that the management can assess and monitor the service quality and design better strategies and policies to improve it. Furthermore, understanding the customers satisfaction level and perception of service quality may yield important information influencing the design and specification of this and other, related, services provided by the organization. Finally, it helps the hotel industry in better developing future service improvements (Gavin and Durand, 1997). 2.3 Impact of Service on Customer Satisfaction The improved service quality provided to the customers enhances their loyalty to the service provider. Thus, attention has been paid to the concept of customer satisfaction as a corporate goal among academics and business practitioners (Rust Oliver, 1995). Satisfaction is a major outcome of marketing processes that culminate in purchase, and satisfaction is also thought to contribute to post-purchasing phenomena such as word-of-mouth communication, repurchase intention, and brand loyalty. Gronholdt, Martensen, and Kristensen (2000) administered a study on sixty companies and found that customer satisfaction would have significant impacts on customer loyalty. Bowen and Chen (2001) focused on the hotel industry to examine the relationship between customer satisfaction and customer loyalty. The results showed a slight increase in customer satisfaction would highly improve customer loyalty. Hence, customer satisfaction was inferred to have great impacts on customer loyalty. Moreover, Tam (2004) established an integrated framework of service quality, customer satisfaction, and perceived value, suggesting that customer satisfaction and perceived value have significant influences on customers future purchase behaviors. Anderson and Sullivan (1993) believed that customer satisfaction positively influenced repurchase intentions. Repurchase intentions is considered a possible outcome of customer loyalty. Jones and Sasser (1995) stated that customer loyalty is â€Å"a feeling of attachment to or affection for a companys people, products, or services.† Customer loyalty is often referred to as a purchase behavior, unlike customer satisfaction, which is an attitude. Repurchase behavior is a form of loyalty. Customer loyalty, a key mediating variable in explaining customer retention is concerned with the likelihood of a customer returning, making business referrals, providing strong word-of-mouth, as well as providing references and publicity (Bowen and Showemaker, 1998). Although most research on loyalty has focused on frequently purchased package goods (brand loyalty), the loyalty concept is also important for industrial goods (vendor loyalty), services (service loyalty), and retail establishment (store loyalty) Prior research has shown that ones emotions have an influence on behavior, and that one responds to an event in certain ways to maintain positive emotions (i.e. happiness) and to avoid negative emotions (i.e. depression) (Strauss and Neuhaus, 1997). Oliver, Rust, and Varki (1997) found that positive emotion led to higher levels of customer satisfaction and increased repurchase intentions. On the other hand, Andreasen (1999) found that initial negative emotion caused by a service failure results in customer exit behavior. Dick and Basu (1994) posited that true loyalty only exists when repeat patronage coexists with a high relative positive attitude. In addition to attitude, it has been argued that loyalty may also be based on cognition (Lee and Zeiss, 1980; Oliver, 1980). 2.2.4 Quality in Customer Service The quality of service provided to the customers matters a lot more not only for the customers but it is a matter of great concern for the service provider as well. Common dimensions of satisfaction with a service include service quality, product quality, price, and location. The theory suggest that the â€Å"people factor† (i.e., service quality), in terms of tangibility, reliability, responsiveness, assurance, and empathy, may be the most salient in determining overall satisfaction and repeated purchasing in service industries. Parasuraman, Zeithaml, and Berry (1988) conceptualized perceived service quality as a long-run overall evaluation about a service, whereas satisfaction was a transaction-specific evaluation. Based on these conceptualizations, they posited that incidents of satisfaction over time result in perceptions of service quality. Other researchers supported the argument that customer satisfaction leads to service quality. For example, Bitner (1990) developed a model of service encounter evaluation and empirically supported the effect of satisfaction on service quality. Bolton and Drew (1991b) also proposed that satisfaction leads to service quality. Cronin and Taylor (1992) reported that in their structural analysis for the causal relations among satisfaction, overall service quality, and purchase intention, the coefficients of path for service quality, satisfaction, and purchase intention appeared to be all significant while the coefficients of path for satisfaction, service quality, purchase intention were insignificant. Spreng and MacKoy (1996) also studied the relationship between service quality and satisfaction based on their modified Olivers (1993) satisfaction/service quality model. Their modified model fitted the data well where service quality was hypothesized to influence satisfaction. In their study, the path coefficient between two constructs appeared to be significant (t = 9.4). Woodside, Frey, and Daly (1989) supported the causal relation of service quality and satisfaction with data collected in area of health care. Several researchers stated that overall service quality is determined only by the customers perception of a service, rather than the difference between the customers expectation and actual service performance. 2.3 Customer Satisfaction The service literature has been contributed to the confusion over the relationship between consumer satisfaction and service quality. The most important that service providers need to know are how their objectives meet or exceed the customers satisfaction with their performance. The importance of this issue has been led to several recent efforts to clarify the relationship between satisfaction and service quality. The SERVQUAL measurement tool suggests that a consumers perception of service quality involves the difference between his or her expectations about the performance of a general class of service providers and his or her assessment of the actual performance of a specific firm within that class. SERVQUAL confounds customer satisfaction and customer attitude. In contrast, the SERVPERF version of the original SERVQUAL scale only concerns performance. Common dimensions of satisfaction with a service include service quality, product quality, price, and location. The theory suggest that the â€Å"people factor† (i.e., service quality), in terms of tangibility, reliability, responsiveness, assurance, and empathy, may be the most salient in determining overall satisfaction and repeated purchasing in service industries. Parasuraman, Zeithaml, and Berry (1988) conceptualized perceived service quality as a long-run overall evaluation about a service, whereas satisfaction was a transaction-specific evaluation. Based on these conceptualizations, they posited that incidents of satisfaction over time result in perceptions of service quality. Other researchers supported the argument that customer satisfaction leads to service quality. For example, Bitner (1990) developed a model of service encounter evaluation and empirically supported the effect of satisfaction on service quality. Bolton and Drew (1991b) also proposed that satisfaction leads to service quality. Cronin and Taylor (1992) reported that in their structural analysis for the causal relations among satisfaction, overall service quality, and purchase intention, the coefficients of path for service quality, satisfaction, and purchase intention appeared to be all significant while the coefficients of path for satisfaction, service quality, purchase intention were insignificant. 2.3.1 Customer Satisfaction Theories The customer satisfaction theories stress that quality of service is more important than the goods provided. Customers get satisfied mainly because of the quality and it is a psychological effect on their choice when they choose a particular hotel or resort to visit and stay. That is why one of the fastest growing segments in marketing research is the study of customer satisfaction (Dutka, 1994). When customers get satisfied with a particular service, they become loyal for it and in this way, the business have more repeat visitors. Customers satisfaction is directly linked with his or her expectancy level. The perception of customers are always different and there is no hard and fast rule to determine what kind of service satisfy more. As the satisfaction expectancies consistently change, so, there are three stages which the customers pass through before rendering satisfaction. At the first level, expectations are simple and take the form of assumptions. In the next level the expecta tion level become complex and the customer has higher expectations. At the third level customers expectorations are even higher and he or she years for something which may attract him or her and have some delightful effects rather than the normal routine services. (Service Marketing, 2007). When a customer achieves this kind of highly attracting service, he becomes a loyal and repeat customer and remains loyal until the service quality begin deteriorating. 2.3.2 Functionalities of Customer Satisfaction The functionality of customer satisfaction in the business world is that how effectively the services/goods meet the customers expectations. Therefore we can see across marketing world that each businesses success story relies on â€Å"Customer Satisfaction†. Thus the customer satisfaction has become the key element of business strategy in todays market place (Buchanan, Gilles, 1990). Although the customer satisfaction varies from an individual to individual, however certain recommend standards can be opted in-order to mitigate positively the popular perception. The common tool to opt the level of customer satisfaction is survey or collection of primary data where customer is asked to evaluate the open ended and close ended statements in accordance with the customers own perception. Thence the performance of the service/goods becomes contingent of that certain level of Customer Satisfaction. 2.3.3 Customer vs. Employee Satisfaction Satisfaction can be seen from two different perspectives. Customers satisfaction implies that they should get satisfied with the quality of service they receive while the employees satisfaction means how satisfied they are in the workplace and how they are able to serve the customers with commitment. As the satisfaction on both sides is imperative the hotel industry has not only to ensure the satisfaction of its customers but also those of their employees because without satisfaction of employees there is no justification to expect commitment of employees. Employees satisfaction may be achieved through incentives and rewards, acknowledgment of their performance and motivating them for achievement of further goals. Similarly, customers satisfaction can be achieved through offering them unique and high standard services and fostering better public relations with them. 2.4 Hotel Categories Hotels can be categorised according to the services they provide, i.e., location, facilities and services offered and clientele served. Restaurants mostly provide the customers with eating stuff but do not offer accommodation. However, hotels mainly have accommodation facilities as well as provide the customers different menus for breakfast, lunch and dinner. Some hotels offer accommodation but does not have their own chef so customers have to have their meals outside. Furthermore, the services of hotels further differ according to their location. In Thailand, usually hotels have begun to offer spa and other health facilities besides providing them normal accommodation and meals facilities. 2.4.1 Types of Hotel Most of the hotels have their own star rating. But the interesting thing is that there is no unified system to determine the service quality of the hotels. Throughout Europe, rating of hotels is determined either by government or by the private organisation according to the service they provide (Martin, 2007). There are 1 to 5 star hotels across the globe and the cost of their services differ according to their rating. For example, a four star hotel is much costly than a 1 star hotel. Similarly, four star hotel is expected to have more facilities than a 1 star hotel. A four to five star hotel may have more services and amenities, including meeting space for conferences 2.5 Nora Beach Resort and Spa 2.5.1 Information of the Hotel The Nora Beach Resort is a luxurious retreat in Thailand, situated in a strategic place of Koh Samui, the 3rd largest island, which offers its customers a break from the hassles of the real world. The resort enjoys a spectacular hillside setting, overlooking a secluded bay just north of the world-famous Chaweng Beach. It is located a few minutes from the airport and a short drive from the city centre (Nora Beach Resort and Spa, 2007). The profound services of Nora Beach Resort and Spa are as follow: Bars and Restaurants. Recreation Anodas Spa Rooms The additional supportive services of the Resort are as follow: Travel and Tours Desk. Taxi/Limousine Service. Swimming pools Laundry and Dry Cleaning. Gymnasium/Fitness Room. Baby Sitting Facilities. 2.5.2 Type of Customers The type of customers visit Nora Beach Resort and Spa are holiday makers, however the professionals on travel also frequently visit the resort. According to a study by Thailand Tourism Statistics that 87% of tourists are holiday makers at Koh Samui Island; where the Nora Beach Resort is jewel of the attraction for the holiday makers at Koh Samui Islands. These categories of visitors consist of male, female and children with age diversity from 13 to 55 years on average. They prefer Nora Beach for the reason that major attractions of Island are nearby the resort. 2.5 Conclusion In this chapter, different theories of customers satisfaction have been evaluated and reviewed. Further, the importance of service quality on customers loyalty has been discussed. Besides, the review of literature from customers perspective, different categories of hotels and the system of rating has also been discussed. The review of literature shows that with the competition in hotel industry, customers perception and expectation of service has increased to a great extent and now the hotel industry has to enhance, improve and add up more services for the customers to make them loyal to the services. Chapter III: Methodology 3.1 Introduction This chapter presents details about the methodology adopted and elaborates the chosen research philosophy, approach and strategy used and the reasons for their selection. Further, this chapter describes the sample population and how the primary data was collected and processed. It also describes the secondary data collection for the literature review. This chapter further explains the data collection tool and highlights validity, authenticity and reliability of the data collected. 3.2 Research Framework Saunders et al. (2007) define an exploratory study as a valuable means of finding out what is happening; to seek new insights; to ask questions and to assess phenomena in a new light study. Further, they define interpretivism as a theory of knowledge that depicts the methods, validity and scope of the research. This theory advocates that it is necessary for the researcher to understand difference between humans as social actors (Saunders, Lewis Thornhil, 2007). ). Hence, the study was conducted in the interpretivism philosophy, because the aim of the researcher was to know the difference of human behavior in relation with satisfaction in the service quality provided by the Nora Beach Resort and Spa. The researcher aimed to know how customers get satisfied with the service provided by the Resort and how they perceive service quality. The research strategy utilized was case study. The case study strategy has considerable ability to generate answers to the question ‘why? as well as the ‘what? and ‘how? questions (Saunders et al., 2007). In addition, a case study strategy can be very worthwhile way of exploring existing theory or to challenge an existing theory (Saunders et al., 2007). The study also sought answers to what the customers satisfaction level and how customers can be attracted to revisit the Nora Beach Resort and Spa. 3.3 Sampling The population of this research were customers who stayed in Nora Beach Resort and Spa; a total of n= 113 customers completed the survey. The sampling technique needed for the case study was non- probability sampling which are purposive and convenience. 3.4 Data Collection tool The data collection tool for this study is a well designed questionnaire consisting of three parts as questionnaires are one of the most widely used data collection techniques in the survey strategy (Saunders et al. 2007). The first part is related to the customers satisfaction consisting 15 questions based on five likert scale ranging from very satisfied, satisfied, neutral, dissatisfied and very dissatisfied. The purpose of this part is to assess the perception of customers about the quality of the Resort in relation with menu variety, room service, cleanliness etc. The second part consists general type of questions like accessibility of the Resort and the reason to choose it. The third part of the questionnaire is demographic one assessing customers gender, age occupation and the purpose of their visit. In all, there were twenty two questions asked to analyze the customers assessment and expectations regarding the facilities and services as provided at Nora Beach Resort and Spa, T hailand. 3.4 Data Collection The research was based on positivism principles with deductive approach. The questionnaire developed was placed in the guest rooms, as well as in the lobby and was collected by Ms.Napaphon Rattanarak, a proctor who was trained according to the guidelines established. Permission was granted by the resort manager to conduct this study following highest ethical standards and principles. 3.6 Data Analysis As this study aims at providing recommendations on improving service quality of Nora Beach Resort and Spa, the dully filled and returned questionnaire was analysed using SPSS, the software having good analytical capabilities. The analysis of the questionnaire offers insight about the conception of customers with regard to their perception of service quality at Nora Beach Resort and Spa. The results of this analysis will be discussed in the preceding chapter. 3.7 Conclusion This chapter has highlighted the research philosophy, techniques and methods used for this study. The study has relied over Likert Technique because in-order to assess the level of customer satisfaction the best available method was to conduct survey. The respondents were visitors to the resort staying at the Nora Beach Resort and Spa. Although the responses of the customers may be biased as their opinion may be influenced by the service provided at that very moment, yet, this research provides a lot of interesting information regarding their perception of the service quality. Chapter IV: Results 4.1 Introduction In this chapter, the researcher will show the results of the data collected from the questionnaire which were gathered from the customers/visitors of Nora Beach Resort and Spa at Koh Samui. In this section, the researcher will present the demographic information from the respondents, and will also discuss the customers response towards the questions asked about the services provided. Further, the researcher will discuss the general information analysis of the customers as to how they found the resort, why did they choose to stay at the Nora Beach Resort and Spa and whether it was their first visit or they are a repeat visitors. 4.2 Demographics There were total 113 questionnaire placed in the guest room and the lobby of the resort which the customer staying at the resort had to fill up which, in return, were collected and returned to the researcher by Ms. Napaphon, a protector trained for the purpose. All the 113 questionnaires were duly filled up and retuned y the customers. Of these 113 respondents, 56 were male (49.56 per cent) and 57 female (50.44 per cent) 4.3 Level of